New MSDW Survey Finds Partners Highly Selective in Assessing ISVs for Alliances

As Microsoft expands the reach and depth of Dynamics 365 product options, partner organizations like resellers and systems integrators are placing an increased emphasis on building strategic alliances with ISVs. That is one of the key messages from an in-depth survey by MSDynamicsWorld.com of more than 150 such organizations carried out during the last few…

The Big Marketing Disconnect Between Dynamics ISVs and Users

If you ask executives of Dynamics ISVs, a substantial majority (nearly 60%) will tell you that the number-one resource that buyers rely on is trade shows. These ISVs back up that conviction with their money—they make trade shows their top budget priority. But here’s where the disconnect comes into play: If you ask Dynamics users…

The Best Way to a Dynamics Partner’s Heart (Hint: It’s All About Producing Sales Leads for Your Solutions!)

There’s a huge misconception that Dynamics ISVs have when it comes to working with partners. Many ISVs believe that all they need to do is simply market their solutions to partners, and partners will be so amazed, that they’ll immediately turn around and promote those solutions to their own customer base. This…doesn’t…happen. The main reason…

3 Basic Ways to Prevent Webcast Fatigue

It’s so easy to do webcasts these days, what with Zoom and Teams, that it’s tempting to do them all the time. Some ISVs have gone that route, only to discover that, like any other marketing tool, webcasts need to be done right. Done too often, without careful planning, you run the risk of watering…

The Grabbiest Dynamics Videos–They’re Not Always What You Expect

Conventional wisdom out of YouTube culture has it that the most popular videos are brief (most preferably less than 10 minutes), punchy (quick cuts), glib (not too deep on any subject) and highly professional (special sets and photogenic speakers). That may be the case for consumer-focused videos providing entertainment, news, and do-it-yourself instructions. When it…

Preparing ingredients

The Most Critical Component to Your Dynamics Content Marketing Strategy (Part 1)

Now more than ever, you need an effective integrated digital content marketing strategy that targets your most serious prospective buyers. But before your strategy can become fully baked and ready to serve, as it were, it requires a critical secret (or not so secret) ingredient, something akin to yeast for bread or butter for popcorn.…

How to Pair a Targeted Dynamics Marketing Campaign with Social Media

How does a targeted online marketing campaign for Dynamics ISVs and partners square with new marketing opportunities afforded by social media? And how can your company easily and quickly make the two work together? A new webcast from two Dynamics marketing experts—Adam Berezin of MSDW and Rick McKutcheon of Full Contact Selling—explains in detail how…

3 Ways Dynamics ISVs Can Use Webcasts to Replace Evaporating Trade Show Leads

Airports are empty. Trade shows are being canceled or postponed. Those that remain have many fewer attendees thanks to corporate travel restrictions. Dynamics ISVs and partners are right to be fretting about how they’ll meet ambitious marketing lead generation goals they’ve set for 2020. Fortunately, there are proven and cost-effective options for replacing those leads lost to the…

How MSDW has re-imagined the traditional webcast

Last year, MSDW overhauled its approach to webcast marketing for Dynamics ISVs and partners. The idea was to improve one of our most productive lead-generation tools by ensuring it continued to optimize engagement with our audience. And as we had hoped, the changes have transformed the value that marketers realize from our program. Since the…

Introducing MSDW’s Dynamics Lead Gen Essentials Program

Consider these 3 facts about the Dynamics marketplace… Prospects always start the solution buying process by researching online. Prospects will never wait for months until the next trade show to find solutions to fill that need. They will look for solutions online, immediately. If you aren’t visible to your prospects where they are searching, they will…

Time to Dust Off Your Videos and Let Them Produce Sales Leads

We’ve all heard the stories about people pulling antique jewelry boxes or wood carvings or old rugs out of the attic to discover that they are treasures of unexpected value. Many Dynamics ISVs are similarly sitting on hidden value in the form of professional videos about their companies —webcasts, training sessions, executive interviews, product demos,…