It’s safe to say we’ll put the pandemic behind us before too much longer. Either we’ll learn to live with it via more effective testing and treatments, or we’ll have one or more vaccine options, or some combination. What isn’t safe to say is that life will return to the way it was before the…
As Microsoft expands the reach and depth of Dynamics 365 product options, partner organizations like resellers and systems integrators are placing an increased emphasis on building strategic alliances with ISVs. That is one of the key messages from an in-depth survey by MSDynamicsWorld.com of more than 150 such organizations carried out during the last few…
If you ask executives of Dynamics ISVs, a substantial majority (nearly 60%) will tell you that the number-one resource that buyers rely on is trade shows. These ISVs back up that conviction with their money—they make trade shows their top budget priority. But here’s where the disconnect comes into play: If you ask Dynamics users…
There’s a huge misconception that Dynamics ISVs have when it comes to working with partners. Many ISVs believe that all they need to do is simply market their solutions to partners, and partners will be so amazed, that they’ll immediately turn around and promote those solutions to their own customer base. This…doesn’t…happen. The main reason…
It’s tempting to believe that, once there’s a vaccine for Covid-19 and the pandemic fades away, we’ll go back to business as usual. To many Microsoft ISV and partner marketers, normal means getting back on the road to sponsor lots of in-person Dynamics events. Back in 2009, MSDynamicsWorld.com (MSDW) developed and ran the first virtual…
It’s so easy to do webcasts these days, what with Zoom and Teams, that it’s tempting to do them all the time. Some ISVs have gone that route, only to discover that, like any other marketing tool, webcasts need to be done right. Done too often, without careful planning, you run the risk of watering…
Conventional wisdom out of YouTube culture has it that the most popular videos are brief (most preferably less than 10 minutes), punchy (quick cuts), glib (not too deep on any subject) and highly professional (special sets and photogenic speakers). That may be the case for consumer-focused videos providing entertainment, news, and do-it-yourself instructions. When it…
How do you use white papers to help juice Dynamics product sales? Such a seemingly simple question is also tricky to answer because white papers only help you sell when they aren’t “salesy”. It all sounds contradictory, but think about your own approach to researching Dynamics products and services. If you find a white paper…
(This is Part 3 of a 3-part series on getting more out of your marketing data) In this series on effectively using marketing data, we have focused on the importance of Dynamics ISVs using key types of data to create and promote content to attract prospects—ensuring that those prospects will easily find and consume it.…
(This is Part 2 of a 3-part series on getting more out of your marketing data) The challenge seems simple enough: You want to get your ISV’s content – white papers, product brochures, company videos, webcast recordings – in front of the best possible prospects for your products. But how do you do that? And…
Now more than ever, you need an effective integrated digital content marketing strategy that targets your most serious prospective buyers. But before your strategy can become fully baked and ready to serve, as it were, it requires a critical secret (or not so secret) ingredient, something akin to yeast for bread or butter for popcorn.…
How does a targeted online marketing campaign for Dynamics ISVs and partners square with new marketing opportunities afforded by social media? And how can your company easily and quickly make the two work together? A new webcast from two Dynamics marketing experts—Adam Berezin of MSDW and Rick McKutcheon of Full Contact Selling—explains in detail how…
The coronavirus crisis may end in the next few weeks or months, but the conventional wisdom of developing a marketing strategy will likely have changed forever for Dynamics ISVs and partners. As companies of all types shift to remote work, it’s safe to say that executives are looking to understand what works and use it…
Airports are empty. Trade shows are being canceled or postponed. Those that remain have many fewer attendees thanks to corporate travel restrictions. Dynamics ISVs and partners are right to be fretting about how they’ll meet ambitious marketing lead generation goals they’ve set for 2020. Fortunately, there are proven and cost-effective options for replacing those leads lost to the…
For the past 12 years, MSDynamicsWorld.com (MSDW), has dealt in the realm of real and quantifiable online demand generation. Every campaign we run on behalf of our ISV and VAR clients is strategic and hyper-targeted to well-defined segments of the Dynamics channel. Together we can easily calculate their ROI more precisely than they ever could…
Last year, MSDW overhauled its approach to webcast marketing for Dynamics ISVs and partners. The idea was to improve one of our most productive lead-generation tools by ensuring it continued to optimize engagement with our audience. And as we had hoped, the changes have transformed the value that marketers realize from our program. Since the…
As a Dynamics ISV or partner, you no doubt receive the same list broker spam emails we receive on nearly a daily basis, especially during conference season. These days, they look something like this: “Hi, You can now send focused campaigns to Microsoft Dynamics Users. We have compiled a dataset of Companies and Contacts who…
Consider these 3 facts about the Dynamics marketplace… Prospects always start the solution buying process by researching online. Prospects will never wait for months until the next trade show to find solutions to fill that need. They will look for solutions online, immediately. If you aren’t visible to your prospects where they are searching, they will…
MSDynamicWorld.com’s (MSDW) innovative new video platform has been operational for only two months, yet participating ISVs and partners are already seeing excellent results, and have been generating as many as 100 sales leads per month or more. What makes MSDW’s video platform so powerful, and unusual, is its built-in lead-capture functionality. You’ll know who watches…
We’ve all heard the stories about people pulling antique jewelry boxes or wood carvings or old rugs out of the attic to discover that they are treasures of unexpected value. Many Dynamics ISVs are similarly sitting on hidden value in the form of professional videos about their companies —webcasts, training sessions, executive interviews, product demos,…