Pioneering Webcast Initiatives on MSDW MSDynamicsWorld.com (MSDW) has cemented its role as a premier platform for hosting over 150 ISV and partner-sponsored webcasts annually. This initiative, post-COVID, has not only maintained momentum but also exhibited impressive growth in engagement levels, evidenced by double- and triple-digit increases in key performance metrics. This remarkable expansion highlights MSDW’s…
MSDynamicsWorld.com (MSDW), the leading digital source of news and information in the Microsoft Business Applications ecosystem, is excited to announce the launch of a second podcast channel: The Biz Apps Buzz Podcast, hosted by Amiee Keenan, founder of The ISV Society. This addition complements our existing MSDW Podcast, renowned for its in-depth analysis and expert…
MSDynamicsWorld.com (MSDW), the leading news and information resource for decision makers and influencers in the Microsoft Business Applications ecosystem, has launched the VAR/SI Customer Acquisition Package, a new demand generation offering specifically for partners to connect with users. The VAR/SI Customer Acquisition Package enables partners to connect with users who don’t have a partner, or…
White papers can be magnets for a diverse set of leads at various stages of the buying cycle. Thousands of people download ISV and partner white papers on MSDW each year, and our primary research has shown that a good number of those leads are often in the information-gathering phase. Because of this, these leads…
Don’t ignore the post-webinar follow-up process—it’s the most important part! Ok, so you’ve worked closely with the MSDW team to carefully plan and execute a webinar. Leveraging MSDW’s hyper-targeting audience system, the event was promoted directly to the group of Microsoft Business Applications community members you specifically wanted to reach. This effort resulted in 100…
MSDynamicsWorld.com (MSDW), the world’s leading independent news and information resource for the Microsoft Business Applications ecosystem, has officially launched How to Sell ISV Solutions, an exciting new webcast series designed to help enhance partner proficiency in selling specific ISV solutions. Sessions will start running this Fall. ISVs understand why it is so important to establish…
As a trusted Microsoft partner, you’ve witnessed the trials and tribulations faced by Dynamics user organizations during their ERP implementations. From poorly executed system configurations to grappling with products they were never meant to use, these horror stories can send shivers down the spines of any business owner. But fear not, for you have the…
Comprehensive package empowers ISVs to drive awareness, engage with Microsoft users, and generate valuable leads for their product announcements. MSDynamicsWorld.com (MSDW), the leading news and information resource for Microsoft Business Applications users and partners, is excited to introduce the ISV Product Launch Package. This all-inclusive package is specifically designed to equip ISVs with essential resources…
At last month’s Partner Marketing Event (PME), during DynamicsCon LIVE, ISV marketers were able to engage in a great discussion on the potential advantages and disadvantages of leveraging AI tools like ChatGPT for content creation and marketing. Led by Marie Wiese, marketing expert and CEO of Marketing CoPilot, the session provided valuable insights into the…
The Partner Marketing Event (PME) held during DynamicsCon LIVE brought together top ISV marketing professionals for insightful discussions and networking. One session was hosted by Adam Berezin, Co-Founder & CEO of MSDynamicsWorld.com (MSDW), who led a conversation with three seasoned Dynamics marketers: Angie Ryan (Marketing Director, Cavallo), Christi Whipple (Partner Marketing Director – Mid-Market, BILL),…
During last month’s Partner Marketing Event (PME) at DynamicsCon LIVE, Marie Wiese, Founder & President of Marketing CoPilot, shared a simple formula for boosting marketing performance and emphasized the importance of the middle-of-the-funnel in building audience relationships and trust. Accompanied by a group of ISV marketer panelists, including Kelly Mazur (Manager of Marketing and Microsoft…
Keith Overa, Senior Product Marketing Manager for Modern Workplace and Business Applications at Microsoft, has stressed the importance of Dynamics ISVs ensuring their visibility to Microsoft as a means to optimally leverage the tech giant’s marketing and sales resources. Speaking at last month’s Partner Marketing Event (PME) in Scottsdale, AZ, Overa emphasized the importance of…
There’s bad news and good news on the Dynamics ISV marketing front: The bad news is that marketing has never been more demanding, the needs more complex. The good news? Savvy marketers are leveraging a mix of digital experiences with multiple touch points, reports a new survey. Sophisticated prospects like Dynamics users and partners “don’t…
In an innovative move to meet the rising demands of Microsoft Dynamics Partners for unique marketing services to combat encroaching competition, MSDynamicsWorld.com (MSDW), the world’s leading news and information resource for Microsoft Dynamics ERP/CRM and Business Applications, has selected the award-winning agency Maven Collective Marketing as its exclusive content creation services partner. The collaboration will…
How do entrepreneurs define success? Adam Berezin and Jason Gumpert founded MSDynamicsWorld.com fifteen years ago when “digital marketing” was a bold new concept. They have seen the channel fully embrace the digital strategy, reaching 100,000 subscribers, 200+ customers, and 30,000 podcast listeners. Others would say they have “made it.” Yet, they hesitate to say it…
Join the team behind MSDynamicsWorld (MSDW) and a lineup of top experts from around the Microsoft Business Applications ecosystem for an exclusive Partner Marketing Event at DynamicsCon LIVE (May 24-25, 2023 in Scottsdale, AZ) to explore marketing strategies that are producing winning results in the Dynamics and Power Platform channel. This will be a place…
MSDynamicsWorld.com and Dynamics User Group (DUG) have launched a combined introductory membership offering for Microsoft ISVs and partners to get exposure on both community platforms. With the “MSDW + DUG Supporting Partner Membership”, ISVs and partners will receive a wealth of great benefits and exposure to a combined community of 136,000+ Microsoft Dynamics, Power Platform,…
CRM Isn’t Just About Tracking Prospects—It’s About Using Content to Attract the Right Prospects “Why does everyone dislike CRM so much?” Marie Wiese of Marketing CoPilot posed that question to a panel of Dynamics CRM experts at a recent MSDW Marketing session, and was told that marketers and sales people too often misunderstand CRM’s most…
Microsoft Dynamics users are seeking much different kinds of content than they were just a few years ago. That means Dynamics ISVs and partners must adjust their marketing plans to ensure their content is working to attract the most desirable and serious sales leads. That was the assessment of MSDynamicsWorld.com’s (MSDW) CEO, Adam Berezin, at…
Join the team behind MSDW and a unique lineup of experts from around the Microsoft ecosystem for a free multi-week event series (June 3 – June 17) exploring the state of digital marketing and sales in the Dynamics 365 and Power Platform channel. We will reveal new survey data on buyer attitudes, review the editorial…