When the curtain goes down on the Microsoft Dynamics conference where you’ve been manning your company’s booth, how do you judge success? Chances are, you look at a few things—the number of business cards dropped into your fish bowl, the number of people who stopped by to look over your brochures and product samples, and…
Marketers can’t escape the call of the online marketing gurus – inbound marketing, outbound marketing, working the funnel, demand generation, social media b2b marketing, and so on. With the New Year upon us, there’s inevitably an itch to get moving, especially when you consider the possibility you might be missing out on an important new…
One of the top items on every ISV’s wish list in these tricky economic times is how to generate more sales leads. While everyone seems to want more leads, do you know what you’d do if you were deluged with sales leads? A number of our clients at MSDynamicsWorld.com have been generating impressive numbers of…
ISVs that truly understand what this means are more successful than those who don’t. It’s not difficult to train someone on how to go through the motion of selling something, but it’s almost impossible to make an outside group as passionate about selling it as your core team. You are the passionate product experts. Your…
Perhaps you’ve heard the statement, “At the end of the day, it’s all about leads.” This is true to a large extent, but at the end of the day, it’s also about your cost per lead. Successful ISV marketers know how many leads that they received from each marketing program, as well as how much…
Google Ad campaigns can be effective in driving a lot of traffic to your website, but they can be incredibly expensive, both in time and money, if you’re not careful. I’ve seen several ISVs make mistakes in trying to run their own AdWords campaigns. Without too much effort you can end up spending thousands of…
What’s the best way to start, or strengthen, a partnership with a VAR? Investing in traditional marketing efforts is a fine start, but then what? How do you make your solution stand out to a VAR among your competition? Do you find ways to make it easier for a VAR to sell your solution? Many…
In our daily conversations with ISVs, we’ve noticed some common trends in their marketing strategies. Some of these trends lead toward success, while others seem to lead to stagnation, if not outright failure. What separates a successful ISV who’s able to consistently generate new customers and VAR partnerships, from a struggling ISV who can’t seem…