Two years into a pandemic and the many Microsoft Dynamics ISVs and partners that have led the way in pioneering content marketing over the last decade are now mainstream. A major trade organization, the Content Marketing Association, declares as a result of a new survey of more than 800 companies of all types and sizes:…
It’s getting to be the time of year for Dynamics ISVs and partners to begin marketing planning for next year. Of course, those plans are best done predicated on what happened in the year just concluding. Which programs worked well enough that you want to do more of those next year? Which ones were disappointments,…
MSDynamicsWorld.com (MSDW) has announced the launch of Solution Match 2021, a unique and free-to-attend online matchmaking event. Taking place September 14 and 15, the event has a single goal: to accelerate the way Microsoft Dynamics and Power Platform users and partners research new ISV solutions by making it easy to have informational meetings with a…
The MSDW team is excited to sponsor The BBC Event on June 23, a half-day virtual conference for marketers in the ERP and CRM space organized by the the Channel Marketing Academy. The BBC Event makes sense for a simple reason: Marketing professionals in the ERP and CRM space deserve their own virtual event. Not…
The Covid 19 pandemic turned Dynamics marketing plans and programs upside down last year. But the upheaval was felt differently by Dynamics users versus marketing professionals connected with ISVs and partner firms. Among the highlights of the fifth, annual survey of Dynamics users and marketers carried out by MSDynamicsWorld.com (MSDW) earlier this year: When it…
How did Dynamics users rate the spate of virtual conferences that proliferated during the Covid-19 pandemic? How do Dynamics ISVs and users compare in their assessments of LinkedIn as a marketing tool? How have users shifted in their preferences for Dynamics editorial and expert resources over recent years? Learn the answers to these and other…
Join Rick McCutcheon, 7-time Microsoft Business Applications MVP, Social Selling Expert, and host of PartnerTalks, for “Get Connected” the Ultimate LinkedIn Workshop for Microsoft Partners“, Tuesday, March 30th @ 1PM EST. This fast-paced 90-minute workshop, specifically designed for Microsoft Partners, will explore the LinkedIn best practices that will allow you to “Accelerate” your business growth…
During this time of pandemic-induced work-from-home lifestyle, the tried-and-true marketing building blocks of white papers and product webinars remain the workhorses for ISVs and partners seeking steady flows of sales leads. Only now they have been joined by newer marketing tools that include demo and instructional videos along with LinkedIn content to lure Dynamics users.…
Since 2008, MSDynamicsWorld.com (MSDW) has continually analyzed the content consumption trends and habits of people in the Microsoft Dynamics channel—everything from which types of content are consumed the most (white papers vs. videos vs. articles, etc.), to why certain messaging and themes tend to resonate better than others. And, although it’s true that compelling topics…
As challenging as 2020 was for Dynamics partners and ISVs, it has helped set the stage for big marketing opportunities in 2021. MSDW Co-Founders Adam Berezin and Jason Gumpert recently chatted with Microsoft MVP partner Rick McCutcheon on an episode of his PartnerTalk video series about the state of the Microsoft Dynamics channel in 2020.…
It’s safe to say we’ll put the pandemic behind us before too much longer. Either we’ll learn to live with it via more effective testing and treatments, or we’ll have one or more vaccine options, or some combination. What isn’t safe to say is that life will return to the way it was before the…
As Microsoft expands the reach and depth of Dynamics 365 product options, partner organizations like resellers and systems integrators are placing an increased emphasis on building strategic alliances with ISVs. That is one of the key messages from an in-depth survey by MSDynamicsWorld.com of more than 150 such organizations carried out during the last few…
If you ask executives of Dynamics ISVs, a substantial majority (nearly 60%) will tell you that the number-one resource that buyers rely on is trade shows. These ISVs back up that conviction with their money—they make trade shows their top budget priority. But here’s where the disconnect comes into play: If you ask Dynamics users…
There’s a huge misconception that Dynamics ISVs have when it comes to working with partners. Many ISVs believe that all they need to do is simply market their solutions to partners, and partners will be so amazed, that they’ll immediately turn around and promote those solutions to their own customer base. This…doesn’t…happen. The main reason…
It’s tempting to believe that, once there’s a vaccine for Covid-19 and the pandemic fades away, we’ll go back to business as usual. To many Microsoft ISV and partner marketers, normal means getting back on the road to sponsor lots of in-person Dynamics events. Back in 2009, MSDynamicsWorld.com (MSDW) developed and ran the first virtual…
It’s so easy to do webcasts these days, what with Zoom and Teams, that it’s tempting to do them all the time. Some ISVs have gone that route, only to discover that, like any other marketing tool, webcasts need to be done right. Done too often, without careful planning, you run the risk of watering…
Conventional wisdom out of YouTube culture has it that the most popular videos are brief (most preferably less than 10 minutes), punchy (quick cuts), glib (not too deep on any subject) and highly professional (special sets and photogenic speakers). That may be the case for consumer-focused videos providing entertainment, news, and do-it-yourself instructions. When it…
How do you use white papers to help juice Dynamics product sales? Such a seemingly simple question is also tricky to answer because white papers only help you sell when they aren’t “salesy”. It all sounds contradictory, but think about your own approach to researching Dynamics products and services. If you find a white paper…
(This is Part 3 of a 3-part series on getting more out of your marketing data) In this series on effectively using marketing data, we have focused on the importance of Dynamics ISVs using key types of data to create and promote content to attract prospects—ensuring that those prospects will easily find and consume it.…
(This is Part 2 of a 3-part series on getting more out of your marketing data) The challenge seems simple enough: You want to get your ISV’s content – white papers, product brochures, company videos, webcast recordings – in front of the best possible prospects for your products. But how do you do that? And…