Now more than ever, you need an effective integrated digital content marketing strategy that targets your most serious prospective buyers. But before your strategy can become fully baked and ready to serve, as it were, it requires a critical secret (or not so secret) ingredient, something akin to yeast for bread or butter for popcorn.…
How does a targeted online marketing campaign for Dynamics ISVs and partners square with new marketing opportunities afforded by social media? And how can your company easily and quickly make the two work together? A new webcast from two Dynamics marketing experts—Adam Berezin of MSDW and Rick McKutcheon of Full Contact Selling—explains in detail how…
The coronavirus crisis may end in the next few weeks or months, but the conventional wisdom of developing a marketing strategy will likely have changed forever for Dynamics ISVs and partners. As companies of all types shift to remote work, it’s safe to say that executives are looking to understand what works and use it…
Airports are empty. Trade shows are being canceled or postponed. Those that remain have many fewer attendees thanks to corporate travel restrictions. Dynamics ISVs and partners are right to be fretting about how they’ll meet ambitious marketing lead generation goals they’ve set for 2020. Fortunately, there are proven and cost-effective options for replacing those leads lost to the…
For the past 12 years, MSDynamicsWorld.com (MSDW), has dealt in the realm of real and quantifiable online demand generation. Every campaign we run on behalf of our ISV and VAR clients is strategic and hyper-targeted to well-defined segments of the Dynamics channel. Together we can easily calculate their ROI more precisely than they ever could…
Last year, MSDW overhauled its approach to webcast marketing for Dynamics ISVs and partners. The idea was to improve one of our most productive lead-generation tools by ensuring it continued to optimize engagement with our audience. And as we had hoped, the changes have transformed the value that marketers realize from our program. Since the…
As a Dynamics ISV or partner, you no doubt receive the same list broker spam emails we receive on nearly a daily basis, especially during conference season. These days, they look something like this: “Hi, You can now send focused campaigns to Microsoft Dynamics Users. We have compiled a dataset of Companies and Contacts who…
Consider these 3 facts about the Dynamics marketplace… Prospects always start the solution buying process by researching online. Prospects will never wait for months until the next trade show to find solutions to fill that need. They will look for solutions online, immediately. If you aren’t visible to your prospects where they are searching, they will…
MSDynamicWorld.com’s (MSDW) innovative new video platform has been operational for only two months, yet participating ISVs and partners are already seeing excellent results, and have been generating as many as 100 sales leads per month or more. What makes MSDW’s video platform so powerful, and unusual, is its built-in lead-capture functionality. You’ll know who watches…
We’ve all heard the stories about people pulling antique jewelry boxes or wood carvings or old rugs out of the attic to discover that they are treasures of unexpected value. Many Dynamics ISVs are similarly sitting on hidden value in the form of professional videos about their companies —webcasts, training sessions, executive interviews, product demos,…
It’s 2018, and there are still an assortment of print publications distributed throughout the Dynamics community. A number of Dynamics ISVs still regularly allocate budget to display print ads in them. Given the digital age we live in, does advertising in a print publication, even a relatively niche one, still make sense? Or is it…
These are challenging times for trade shows. Attendance is off at many, meaning sponsors aren’t getting the traffic they expected. Reduced traffic leads to a reduction in the number and quality of sales leads, and a much lower-than-expected ROI. In this digital climate, where people can access information immediately, and marketers are savvier than ever…
The buying process for Dynamics users is shifting rapidly to a situation where marketers have less and less control over user decision-making. What this means is that ISVs need to learn to “think like a customer,” asserts Rich Hanna, a business professor at Babson College in Wellesley, MA, and an expert in digital marketing who…
The ISV CEO stood off to the side of his company’s glitzy, and costly, exhibit booth near the conclusion of a recent three-day Dynamics conference. He was speaking to an old friend he had just met up with at the event, and was lamenting the dismal marketing production of the fancy booth. “Not a single…
Whether in geometry, or online marketing, the shortest distance between two points is a straight line. The most efficient way to generate sales leads online is to go straight to your prospects, on sites they frequent, rather than taking roundabout, often inconsistent, approaches. We like to call this most-efficient approach straight-line marketing. Because it is…
Imagine an event where you’re placed in a massive room surrounded by as many as 200 other vendors, some of whom are your competitors. Attendees are scrambling down the aisles, searching either for the bar or the vendors they wish to visit. A vendor’s only hope for getting a leg up on the competition to…
Dynamics conference season is winding down. That means it’s time to calculate what you got for the big bucks you invested in your sponsorships. In other words, it’s time for marketers to answer these questions: What’s my cost-per-lead (CPL) for each event? How does that CPL compare to the CPL I’m achieving through non-conference activities?…
Over the past ten years, we’ve attended many Dynamics-focused trade shows, and each year we see lots of the same exhibitors placed within massive exhibit halls, lost in a sea of other sponsors. They get mixed ROI results at best, and more often than not don’t even know their ROI in terms of high-quality sales leads.…
Content creation is often thought of as one of those “soft” areas of online marketing for Dynamics ISVs and partners. You throw it out there—on your web site or on industry blogs—and it’s assumed it will help bring in sales leads. But no one seems to know for sure exactly how productive it is. Except…
After posting my recent blog entry on Data Masons, I received several interesting comments and questions from clients. Virtually all of them thought it was obvious what the next step should be to close the leads who indicated their purchase timeframe would be less than 3 months–namely, assign those leads to internal telemarketers to follow up on,…