Turnkey webcast promotion that drives qualified Microsoft ecosystem leads.
Get professional webcast production plus multi-touch promotion across MSDW’s highest-traffic channels—designed to deliver consistent, high-intent registrations that match your targeting criteria.
Overview
A streamlined program for ISVs and SIs that want high-intent leads, professional webcast delivery, and trusted promotion across the MSDW platform.
At a glance:
- Turnkey simulive production
- Multi-touch promotion
- High-visibility placement / Lead flow aligned to your criteria
*“Simulive” means pre-recorded video played at a scheduled time, like a live event.
Program Options
Same production. Same promotion. Same lead qualification.
Choose the pricing model that fits your goals.
Option 1:
Performance-Based
$1,000 base + $80 per qualified lead
Best when you want a targeted push; lead volume may vary.
Option 2:
Flat-Fee (Unlimited Leads)
$5,000 flat rate
Best for launches, quarterly pushes, or when broader reach is expected—no cap on qualified leads.
Quick comparison
Cost predictability: Variable vs. Fixed
Lead volume: Scales with registrations vs. Unlimited
Scheduling: Standard vs. Priority
Why Teams Choose Flat-Fee
The flat-fee package gives every webcast room to perform—without increasing your cost.
What that means in practice:
- Unlimited upside You receive all qualified leads with no incremental fees.
- Predictable investment Often lowers effective cost per lead when interest is moderate-to-high.
- Built for big moments Launches, partner updates, competitive responses, awareness campaigns.
- Live + on-demand value A meaningful portion of engagement happens after the live event.
How We Drive Registrants
A coordinated, multi-touch promotion engine that reaches prospects where they already engage
Promotion includes:
- Dedicated promotional emails to targeted members
- Placement in “Upcoming Live Events” email
- Webcast directory listing (events hub)
- Homepage promotion in “Upcoming Events”
- On-demand promotion + inclusion in “New On-Demand Webcasts” email
Lead Qualification
Clear rules. Clean leads. No surprises.
Only registrants matching your predefined targeting criteria are counted as qualified leads.
We exclude vendor-sourced traffic (affiliate code), competitors, employees, and leads you already know—so your spend stays aligned with your ICP.
What “Turnkey” Includes
You bring the expertise. We handle the execution and distribution.
Professional simulive webcast production, editorial collaboration, and promotion across MSDW channels—built to drive consistent, qualified registrations without adding internal overhead.
Get Started
Download the media kit for program specs, qualification rules, and pricing options—then we can talk through what will perform best for your audience and goals.