During this time of pandemic-induced work-from-home lifestyle, the tried-and-true marketing building blocks of white papers and product webinars remain the workhorses for ISVs and partners seeking steady flows of sales leads. Only now they have been joined by newer marketing tools that include demo and instructional videos along with LinkedIn content to lure Dynamics users.
And continuing to strongly anchor ISV and partner outreach are ever-more husky company web sites and demand for corporate product info and literature.
Those are initial revelations from a wide-ranging on-going survey of users and ISVs/partners by MSDynamicsWorld.com (MSDW).
ISVs haven’t given up on the once-dominant marketing tool of in-person trade shows to bring prospects together with salespeople; virtual trade shows have their place but ISVs continue to set aside budget for conference sponsorships, in expectation that real-life trade shows will reappear in the not-too-distant future.
And Dynamics users diverge from ISVs on a few marketing matters; for example, users expressed a strong desire for more product literature and reviews, while marketers don’t rank those nearly as high.
What aspects of pandemic life do Dynamics users want to see continue? More than 70% want to continue to be able to work from home.
Finally, the survey suggests growing popularity for Videos as a marketing tool for Dynamics ISVs. And very little interest in Facebook for the same purposes.
Final results are still being tabulated. If you’d like to participate in the survey, we’re leaving it open for a little while longer, so click here to fill it out; it takes less than 10 minutes. All participants receive a full accounting of the results.
