A New Channel Event, By and For Marketers
The MSDW team is excited to sponsor The BBC Event on June 23, a half-day virtual conference for marketers in the ERP and CRM space organized…
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What’s Changed and What hasn’t when it comes to marketing to Dynamics Users online?
The Covid 19 pandemic turned Dynamics marketing plans and programs upside down last year. But the upheaval was felt differently by Dynamics users versus marketing professionals…
The Big Marketing Disconnect Between Dynamics ISVs and Users
If you ask executives of Dynamics ISVs, a substantial majority (nearly 60%) will tell you that the number-one resource that buyers rely on is trade shows.…
How to Pair a Targeted Dynamics Marketing Campaign with Social Media
How does a targeted online marketing campaign for Dynamics ISVs and partners square with new marketing opportunities afforded by social media? And how can your company…
Marketer’s Corner Podcast, Episode 4: Why Should Dynamics Users Seek Out Your Content?
To engage Dynamics users who are in the market for new third-party solutions, it’s no longer enough for ISVs and partners to simply create a colorful web…
Here’s a Proven Strategy for Maximizing Your Online Marketing Investments
Whether in geometry, or online marketing, the shortest distance between two points is a straight line. The most efficient way to generate sales leads online is…
Why Online Marketing Means More Than SEO
Over the years, Search Engine Optimization, more commonly known as SEO, has become a “go to” online investment for ISVs and other technology marketers. Many studies…
If You’re Going to Use Google Ads…
Google Ad campaigns can be effective in driving a lot of traffic to your website, but they can be incredibly expensive, both in time and money,…