Airports are empty. Trade shows are being canceled or postponed. Those that remain have many fewer attendees thanks to corporate travel restrictions.
Dynamics ISVs and partners are right to be fretting about how they’ll meet ambitious marketing lead generation goals they’ve set for 2020.
Fortunately, there are proven and cost-effective options for replacing those leads lost to the grim travel and trade show outlook. All those Dynamics professionals not attending trade shows are still continuing to work….from their offices or from home. And, best of all, they still need the solutions being offered by Dynamics ISVs and partners.
One of the most effective ways to still achieve the lead gen results your sales team is counting on is by turning to the webcast and video offerings from MSDynamicsWorld (MSDW). Here are 3 ways we have honed our webcast program to maximize your results:
- Target the segments of the Dynamics channel you wanted to draw to your trade show booth. Working with MSDW, you can select the exact market segments you want to reach according to product, geography, role, and other factors from among our 75,000+ registered members.
- Use your booth presentation for a simple but powerful marketing campaign that combines simulive and on-demand webcasts. You planned to tell an interesting story to prospects visiting your booth, so why not deliver it to a larger audience online? With our carefully honed approach, you’ll generate more leads in less time – and with no travel.
- Prepare to promote your webcast long term. Unlike trade show demos that are gone and forgotten once everyone leaves, an MSDW webcast continues to produce sales leads in the days, weeks, and months after it is first broadcast. Webcasts go onto MSDW’s video platform, where your prospects can easily find and watch them.
So as challenging as the current travel and trade show situation is, it also represents an opportunity to seek out demand-gen vehicles on a more sustainable basis.
