Consider these 3 facts about the Dynamics marketplace…
- Prospects always start the solution buying process by researching online.
- Prospects will never wait for months until the next trade show to find solutions to fill that need. They will look for solutions online, immediately.
- If you aren’t visible to your prospects where they are searching, they will forget about you.
For tens of thousands of Dynamics users, that search takes them inevitably to MSDynamicsWorld.com, the only independent source for Dynamics news and solution information. They consume white papers, case studies, solution videos, news articles, webcasts, and more to help fill their research void.
The big challenge for solution providers is knowing the when and the who — when your prospects will do their research, and who is taking action at any point in time. Fortunately for you, MSDW captures key data about your prospects and gives it to you to for targeted follow up.
We know from repeated experience that the biggest marketing mistake any ISV/partner can make, by a long shot, is not having an effective year-long online lead gen strategy. And, to be clear, simply having a good web site and/or strong social media presence does not mean you have a good online marketing strategy. Far from it.
Similarly, a full trade show schedule only attracts an small percentage of the Dynamics channel, so even if you sponsor 10 different events throughout the year, you’re still ignoring the majority of your prospects.
The point for Dynamics ISVs and partners is that you need to be prepared to engage with Dynamics professionals every day and every month, online. And now, MSDW has made it easy to do just that.
Dynamics Lead Generation Essentials provides you with a plan and the tools to be in front of your prospects year-round, providing you a steady stream of the most critical data so you can follow up quickly with your newest prospects and move them through the sales cycle. It’s the easiest and most effective way for a busy ISV marketer to generate leads in the Dynamics channel.
