During last month’s Partner Marketing Event (PME) at DynamicsCon LIVE, Marie Wiese, Founder & President of Marketing CoPilot, shared a simple formula for boosting marketing performance and emphasized the importance of the middle-of-the-funnel in building audience relationships and trust. Accompanied by a group of ISV marketer panelists, including Kelly Mazur (Manager of Marketing and Microsoft…
Keith Overa, Senior Product Marketing Manager for Modern Workplace and Business Applications at Microsoft, has stressed the importance of Dynamics ISVs ensuring their visibility to Microsoft as a means to optimally leverage the tech giant’s marketing and sales resources. Speaking at last month’s Partner Marketing Event (PME) in Scottsdale, AZ, Overa emphasized the importance of…
There’s bad news and good news on the Dynamics ISV marketing front: The bad news is that marketing has never been more demanding, the needs more complex. The good news? Savvy marketers are leveraging a mix of digital experiences with multiple touch points, reports a new survey. Sophisticated prospects like Dynamics users and partners “don’t…
In an innovative move to meet the rising demands of Microsoft Dynamics Partners for unique marketing services to combat encroaching competition, MSDynamicsWorld.com (MSDW), the world’s leading news and information resource for Microsoft Dynamics ERP/CRM and Business Applications, has selected the award-winning agency Maven Collective Marketing as its exclusive content creation services partner. The collaboration will…
How do entrepreneurs define success? Adam Berezin and Jason Gumpert founded MSDynamicsWorld.com fifteen years ago when “digital marketing” was a bold new concept. They have seen the channel fully embrace the digital strategy, reaching 100,000 subscribers, 200+ customers, and 30,000 podcast listeners. Others would say they have “made it.” Yet, they hesitate to say it…
Join the team behind MSDynamicsWorld (MSDW) and a lineup of top experts from around the Microsoft Business Applications ecosystem for an exclusive Partner Marketing Event at DynamicsCon LIVE (May 24-25, 2023 in Scottsdale, AZ) to explore marketing strategies that are producing winning results in the Dynamics and Power Platform channel. This will be a place…
MSDynamicsWorld.com and Dynamics User Group (DUG) have launched a combined introductory membership offering for Microsoft ISVs and partners to get exposure on both community platforms. With the “MSDW + DUG Supporting Partner Membership”, ISVs and partners will receive a wealth of great benefits and exposure to a combined community of 136,000+ Microsoft Dynamics, Power Platform,…
CRM Isn’t Just About Tracking Prospects—It’s About Using Content to Attract the Right Prospects “Why does everyone dislike CRM so much?” Marie Wiese of Marketing CoPilot posed that question to a panel of Dynamics CRM experts at a recent MSDW Marketing session, and was told that marketers and sales people too often misunderstand CRM’s most…
Microsoft Dynamics users are seeking much different kinds of content than they were just a few years ago. That means Dynamics ISVs and partners must adjust their marketing plans to ensure their content is working to attract the most desirable and serious sales leads. That was the assessment of MSDynamicsWorld.com’s (MSDW) CEO, Adam Berezin, at…
Join the team behind MSDW and a unique lineup of experts from around the Microsoft ecosystem for a free multi-week event series (June 3 – June 17) exploring the state of digital marketing and sales in the Dynamics 365 and Power Platform channel. We will reveal new survey data on buyer attitudes, review the editorial…
Two years into a pandemic and the many Microsoft Dynamics ISVs and partners that have led the way in pioneering content marketing over the last decade are now mainstream. A major trade organization, the Content Marketing Association, declares as a result of a new survey of more than 800 companies of all types and sizes:…
It’s getting to be the time of year for Dynamics ISVs and partners to begin marketing planning for next year. Of course, those plans are best done predicated on what happened in the year just concluding. Which programs worked well enough that you want to do more of those next year? Which ones were disappointments,…
MSDynamicsWorld.com (MSDW) has announced the launch of Solution Match 2021, a unique and free-to-attend online matchmaking event. Taking place September 14 and 15, the event has a single goal: to accelerate the way Microsoft Dynamics and Power Platform users and partners research new ISV solutions by making it easy to have informational meetings with a…
The MSDW team is excited to sponsor The BBC Event on June 23, a half-day virtual conference for marketers in the ERP and CRM space organized by the the Channel Marketing Academy. The BBC Event makes sense for a simple reason: Marketing professionals in the ERP and CRM space deserve their own virtual event. Not…
The Covid 19 pandemic turned Dynamics marketing plans and programs upside down last year. But the upheaval was felt differently by Dynamics users versus marketing professionals connected with ISVs and partner firms. Among the highlights of the fifth, annual survey of Dynamics users and marketers carried out by MSDynamicsWorld.com (MSDW) earlier this year: When it…
How did Dynamics users rate the spate of virtual conferences that proliferated during the Covid-19 pandemic? How do Dynamics ISVs and users compare in their assessments of LinkedIn as a marketing tool? How have users shifted in their preferences for Dynamics editorial and expert resources over recent years? Learn the answers to these and other…
Join Rick McCutcheon, 7-time Microsoft Business Applications MVP, Social Selling Expert, and host of PartnerTalks, for “Get Connected” the Ultimate LinkedIn Workshop for Microsoft Partners“, Tuesday, March 30th @ 1PM EST. This fast-paced 90-minute workshop, specifically designed for Microsoft Partners, will explore the LinkedIn best practices that will allow you to “Accelerate” your business growth…
During this time of pandemic-induced work-from-home lifestyle, the tried-and-true marketing building blocks of white papers and product webinars remain the workhorses for ISVs and partners seeking steady flows of sales leads. Only now they have been joined by newer marketing tools that include demo and instructional videos along with LinkedIn content to lure Dynamics users.…
Since 2008, MSDynamicsWorld.com (MSDW) has continually analyzed the content consumption trends and habits of people in the Microsoft Dynamics channel—everything from which types of content are consumed the most (white papers vs. videos vs. articles, etc.), to why certain messaging and themes tend to resonate better than others. And, although it’s true that compelling topics…
As challenging as 2020 was for Dynamics partners and ISVs, it has helped set the stage for big marketing opportunities in 2021. MSDW Co-Founders Adam Berezin and Jason Gumpert recently chatted with Microsoft MVP partner Rick McCutcheon on an episode of his PartnerTalk video series about the state of the Microsoft Dynamics channel in 2020.…