The Most Critical Component to Your Dynamics Content Marketing Strategy (Part 3)
(This is Part 3 of a 3-part series on getting more out of your marketing data) In this series on effectively using marketing data, we have…
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The Most Critical Component to Your Dynamics Content Marketing Strategy (Part 2)
(This is Part 2 of a 3-part series on getting more out of your marketing data) The challenge seems simple enough: You want to get your…
The Most Critical Component to Your Dynamics Content Marketing Strategy (Part 1)
Now more than ever, you need an effective integrated digital content marketing strategy that targets your most serious prospective buyers. But before your strategy can become…
How to Pair a Targeted Dynamics Marketing Campaign with Social Media
How does a targeted online marketing campaign for Dynamics ISVs and partners square with new marketing opportunities afforded by social media? And how can your company…
Beyond the pandemic: How marketing demands will shift for Dynamics ISVs
The coronavirus crisis may end in the next few weeks or months, but the conventional wisdom of developing a marketing strategy will likely have changed forever…
3 Ways Dynamics ISVs Can Use Webcasts to Replace Evaporating Trade Show Leads
Airports are empty. Trade shows are being canceled or postponed. Those that remain have many fewer attendees thanks to corporate travel restrictions. Dynamics ISVs and partners are…
It’s 2020, and time to ask tough questions about your trade show plans
For the past 12 years, MSDynamicsWorld.com (MSDW), has dealt in the realm of real and quantifiable online demand generation. Every campaign we run on behalf of…
How MSDW has re-imagined the traditional webcast
Last year, MSDW overhauled its approach to webcast marketing for Dynamics ISVs and partners. The idea was to improve one of our most productive lead-generation tools…
Marketer’s Corner Podcast, Episode 8: Digging into the 2019 Dynamics marketing research study
On this episode, our resident online marketing expert Marilou Barsam chats with Marleen De Winter, director of marketing at Integrity Data. They are looking at the…
Why to avoid Dynamics list brokers — and how they hurt channel marketers
As a Dynamics ISV or partner, you no doubt receive the same list broker spam emails we receive on nearly a daily basis, especially during conference…