The Big Marketing Disconnect Between Dynamics ISVs and Users
If you ask executives of Dynamics ISVs, a substantial majority (nearly 60%) will tell you that the number-one resource that buyers rely on is trade shows.…
If you ask executives of Dynamics ISVs, a substantial majority (nearly 60%) will tell you that the number-one resource that buyers rely on is trade shows.…
There’s a huge misconception that Dynamics ISVs have when it comes to working with partners. Many ISVs believe that all they need to do is simply…
It’s tempting to believe that, once there’s a vaccine for Covid-19 and the pandemic fades away, we’ll go back to business as usual. To many Microsoft…
It’s so easy to do webcasts these days, what with Zoom and Teams, that it’s tempting to do them all the time. Some ISVs have gone…
Conventional wisdom out of YouTube culture has it that the most popular videos are brief (most preferably less than 10 minutes), punchy (quick cuts), glib (not…
How do you use white papers to help juice Dynamics product sales? Such a seemingly simple question is also tricky to answer because white papers only…
(This is Part 3 of a 3-part series on getting more out of your marketing data) In this series on effectively using marketing data, we have…
(This is Part 2 of a 3-part series on getting more out of your marketing data) The challenge seems simple enough: You want to get your…
Now more than ever, you need an effective integrated digital content marketing strategy that targets your most serious prospective buyers. But before your strategy can become…
How does a targeted online marketing campaign for Dynamics ISVs and partners square with new marketing opportunities afforded by social media? And how can your company…