The Real Reason It’s So Important to Qualify Leads Quickly
If you like raspberries, you know it’s best to eat them while they are fresh, since they don’t keep real well. After just a few days,…
If you like raspberries, you know it’s best to eat them while they are fresh, since they don’t keep real well. After just a few days,…
Ever more ISVs are using content–white papers, case studies, and articles–to helps sell their products. The process is sometimes referred to as” content syndication.” But while…
What do you most want from your company’s marketing programs in terms of lead generation–quality or quantity? Of course, you want both, large numbers of high-quality…
Marketers can’t escape the call of the online marketing gurus – inbound marketing, outbound marketing, working the funnel, demand generation, social media b2b marketing, and so…
One of the top items on every ISV’s wish list in these tricky economic times is how to generate more sales leads. While everyone seems to…
Content-based marketing is a well-established technique for software companies to showcase their expertise. Typically, an executive writes an article about a particular business challenge that his…
I wrote previously about how dangerous it is in this day and age for Microsoft Dynamics ISVs to rely exclusively on well-worn marketing techniques–that is, an…
We all get in ruts. We regularly order the same menu item at our favorite restaurant, even though there are interesting specials we’d like to try.…
Virtual conferences and trade shows are hot. They are being touted as providing everything a real trade show or conference provides, except at much lower cost…
Here’s an excerpt from Microsoft consultant Raman Dhooria’s latest column on MSDynamicsWorld.com: “With some careful positioning and planning, ISV partners can build successful networks with implementation…