Beyond the pandemic: How marketing demands will shift for Dynamics ISVs
The coronavirus crisis may end in the next few weeks or months, but the conventional wisdom of developing a marketing strategy will likely have changed forever…
The coronavirus crisis may end in the next few weeks or months, but the conventional wisdom of developing a marketing strategy will likely have changed forever…
Airports are empty. Trade shows are being canceled or postponed. Those that remain have many fewer attendees thanks to corporate travel restrictions. Dynamics ISVs and partners are…
For the past 12 years, MSDynamicsWorld.com (MSDW), has dealt in the realm of real and quantifiable online demand generation. Every campaign we run on behalf of…
Last year, MSDW overhauled its approach to webcast marketing for Dynamics ISVs and partners. The idea was to improve one of our most productive lead-generation tools…
On this episode, our resident online marketing expert Marilou Barsam chats with Marleen De Winter, director of marketing at Integrity Data. They are looking at the…
As a Dynamics ISV or partner, you no doubt receive the same list broker spam emails we receive on nearly a daily basis, especially during conference…
Sometimes the biggest challenge facing ISVs and VARs is simply keeping tabs of all the moving parts in a complicated marketing initiative. It’s easy for deadlines…
How do Dynamics users really go about researching and making buying decisions about ISV solutions? It turns out the reality is often much different from how…
To engage Dynamics users who are in the market for new third-party solutions, it’s no longer enough for ISVs and partners to simply create a colorful web…
There is so much more to productive content than simply creating articles, blogs, videos and white papers. The content needs to maximize key product features. It…