Missing Convergence Yet? Here’s a Powerful Alternative
Convergence was a unique and powerful marketing event for many ISVs and partners for many years. It gathered in one place thousands of people from all…
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Why Online Marketing Means More Than SEO
Over the years, Search Engine Optimization, more commonly known as SEO, has become a “go to” online investment for ISVs and other technology marketers. Many studies…
There’s (A Lot) More to Marketing Than Buying Lists
One of the oldest and most tried methods to reach out to a target audience has traditionally been the purchase of prospect names and titles from…
Real Online Marketing Preferences of Dynamics Users
How do Dynamics users really make their buying decisions? When it comes to buying third-party solutions, users of Microsoft Dynamics don’t necessarily behave as ISV marketers…
New MSDW Research Reveals True Online Preferences of Dynamic Users
Have you ever wondered if you are using the right balance of online marketing content to attract the the ideal segment of Microsoft Dynamic ERP and…
What Microsoft Dynamics Partners and Users really think about ISVs
There’s no denying it: ISVs play a key role in the Microsoft Dynamics ecosystem. Their solutions help close deals and boost value. But the picture is…
GuidePoint Media Joins Microsoft Marketing Services Bureau’s Elite Vendor List
May 9, 2014–GuidePoint Media, publisher of MSDynamicsWorld.com, the leading online news and information resource for the Microsoft Dynamics community, has joined the US Microsoft Dynamics team’s…
A new look at real online marketing tactics for Microsoft Dynamics ISVs
In a new webcast on the state of online marketing for Microsoft Dynamics ISVs, our own Adam Berezin welcomed Scribe Software’s Partner Marketing Director Heather Robinson…
Update: What You Need to Know About Hyper-Targeted Advertising
As an ISV in the Microsoft Dynamics ecosystem, wouldn’t it be great to know that your brand and marketing messages were reaching the right audiences –…
Assessing an ISV’s channel skills: Two perspectives that may not match
What does it take for an ISV to run a successful reseller channel? Paul Solski of AIM International lays out a challenging self-assessment that would test…