Even We Were Surprised by How Productive Our Content Promotion “Machine” Has Become
Content creation is often thought of as one of those “soft” areas of online marketing for Dynamics ISVs and partners. You throw it out there—on your…
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How Do You Push Mid-Stage Sales Leads to the Finish Line?
After posting my recent blog entry on Data Masons, I received several interesting comments and questions from clients. Virtually all of them thought it was obvious what the…
How a Focus on Purchase Cycle Stage Improves Data Masons’ Marketing Productivity
We recently ran a thought leadership webinar on how to build a highly productive content strategy and portfolio. One of the key recommendations: make sure you have enough relevant…
3 Ways to Ensure Dynamics Users Consume Your Content
Dynamics ISVs and partners like to post their white papers, case studies, product brochures, and other types of content on MSDynamicsWorld.com (MSDW) frequently, because they generate…
Producing Dynamics Content That Works: Best practices (Webcast recording)
Have you ever wondered what it takes to create marketing content that actually drives business by attracting serious sales leads? There are proven methods for creating…
Introducing the 2017 Innovation Expo
Are you tired of paying big bucks to sponsor Dynamics conferences where you are treated as an afterthought? So are we, which is why MSDynamicsWorld.com (MSDW)…
Here’s Why Too Many Dynamics ISVs Aren’t Meeting Their Lead Generation Goals
We hear the complaint over and over: We’re not generating enough sales leads, especially when you consider the huge amounts we spend on exhibiting at Dynamics…
Dynamics ISVs: Stare Down the Elephant in the Room During Your Marketing Planning
As Dynamics ISVs plan their 2017 marketing strategy, the conference circuit is the elephant in the room for many of them. And for good reason: It’s…
The Benefits of Targeted Content, from Members of Our Community
Where Users Prefer to Obtain Credible Information from Marketers Tom Weaver- Financial Systems Manager “When it comes to downloading white papers I am generally more receptive to…
5 Questions You Should Ask Before Committing to Any Dynamics Conference
You’re having your weekly marketing meeting, and the main question on your agenda is determining which two or three Microsoft Dynamics conferences to exhibit at from…