It’s 2018, and there are still an assortment of print publications distributed throughout the Dynamics community. A number of Dynamics ISVs still regularly allocate budget to…
These are challenging times for trade shows. Attendance is off at many, meaning sponsors aren’t getting the traffic they expected. Reduced traffic leads to a reduction…
The buying process for Dynamics users is shifting rapidly to a situation where marketers have less and less control over user decision-making. What this means is…
The ISV CEO stood off to the side of his company’s glitzy, and costly, exhibit booth near the conclusion of a recent three-day Dynamics conference. He…
Whether in geometry, or online marketing, the shortest distance between two points is a straight line. The most efficient way to generate sales leads online is…
Imagine an event where you’re placed in a massive room surrounded by as many as 200 other vendors, some of whom are your competitors. Attendees are…
Dynamics conference season is winding down. That means it’s time to calculate what you got for the big bucks you invested in your sponsorships. In other…
Over the past ten years, we’ve attended many Dynamics-focused trade shows, and each year we see lots of the same exhibitors placed within massive exhibit halls,…
Content creation is often thought of as one of those “soft” areas of online marketing for Dynamics ISVs and partners. You throw it out there—on your…
After posting my recent blog entry on Data Masons, I received several interesting comments and questions from clients. Virtually all of them thought it was obvious what the…