If You’re Going to Use Google Ads…
Google Ad campaigns can be effective in driving a lot of traffic to your website, but they can be incredibly expensive, both in time and money,…
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Can You Do More Than Sell with Your Company Blog?
When it comes to ISV marketing, we always stress the importance of thought leadership. A blog is the perfect place for you to position your organization…
How to Use Press Releases to Promote Your Solution
Can press releases really help promote your new or upgraded products? With so many press releases floating around on the Internet, it may seem a waste…
How to Turn a VAR into Your Best Friend
What’s the best way to start, or strengthen, a partnership with a VAR? Investing in traditional marketing efforts is a fine start, but then what? How…
What’s Your Marketing Team’s Quota?
In our daily conversations with ISVs, we’ve noticed some common trends in their marketing strategies. Some of these trends lead toward success, while others seem to…