Update: What You Need to Know About Hyper-Targeted Advertising
As an ISV in the Microsoft Dynamics ecosystem, wouldn’t it be great to know that your brand and marketing messages were reaching the right audiences –…
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Assessing an ISV’s channel skills: Two perspectives that may not match
What does it take for an ISV to run a successful reseller channel? Paul Solski of AIM International lays out a challenging self-assessment that would test…
An Important Change to Solution Listings on MSDynamicsWorld.com
At MSDynamicsWorld.com we have updated our solution directory, and we want to take a moment to explain how we plan to use this platform to offer…
Let MSDynamicsWorld.com Help Promote Your Convergence Presence
Blog, Branding, Content Marketing, Email Marketing, Messaging, Microsoft Dynamics, Public Relations, Social MediaLeave a comment
Convergence is the most newsworthy event of the year in the Microsoft Dynamics calendar and that holds true for MSDynamicsWorld.com (MSDW) readers, many of whom attend…
2013 Editorial Planning at MSDynamicsWorld.com
2012 has been MSDynamicsWorld.com’s best year yet in terms of unique visitors, page views, and new reader signups, with each of those metrics up at least…
Microsoft Dynamics ISV Marketers: Start with Budget, But Finish with Sales
If you’re a Microsoft Dynamics ISV marketer and your marketing budget can be described as “let me check this year’s rates on the same marketing vehicles…
Who’s Attending Our Microsoft Dynamics Fall 2012 Event Series?
We’re several weeks into the MSDynamicsWorld.com Fall 2012 webcast calendar now and there are many more exciting weeks still to go. We’ve had hundreds of attendees…
Coming This Fall: Live Webcasts. Strategic Thinking. Leading Experts. Fresh Ideas.
Starting September 5, we’re undertaking an exciting new initiative on MSDynamicsWorld.com – a series of live, highly focused expert webcasts on the strategic business topics that…
How Much Is PPC Really Costing You?
Every lead has a cost, but it’s not always easy to calculate. Leads have different price tags when they are acquired, and then that price can…
Your Company’s Sales Pipeline has an Endless Appetite…How Well are Your Marketing Activities Feeding It?
Blog, CRM Strategy, Lead Generation, Marketing Automation, Sales Strategy, VAR PartnershipsLeave a comment
As an ISV, or any B2B organization for that matter, your sales pipeline is a living, breathing entity—almost like a baby. It must be fed, nurtured,…