What If You Had More Leads Than You Could Handle?
One of the top items on every ISV’s wish list in these tricky economic times is how to generate more sales leads. While everyone seems to…
Read article
How Innovative Dynamics ISVs Are Turning the Old Technique of Content-Based Marketing On Its Head–And Gaining Sales Prospects in the Process
Content-based marketing is a well-established technique for software companies to showcase their expertise. Typically, an executive writes an article about a particular business challenge that his…
Get Out of Your Marketing Rut: Four Techniques for Dynamics ISVs to Capitalize on New Marketing and Sales Tools (Part 2)
I wrote previously about how dangerous it is in this day and age for Microsoft Dynamics ISVs to rely exclusively on well-worn marketing techniques–that is, an…
In a Dynamics Marketing Rut? Why It’s More Essential Than Ever You Get Out (Part 1)
We all get in ruts. We regularly order the same menu item at our favorite restaurant, even though there are interesting specials we’d like to try.…
Virtual Events Are About the Opportunities of the Medium, As in Targeting, Targeting, Targeting
Virtual conferences and trade shows are hot. They are being touted as providing everything a real trade show or conference provides, except at much lower cost…
ISV Solutions – The Jewels in Microsoft Dynamics Strategy
Here’s an excerpt from Microsoft consultant Raman Dhooria’s latest column on MSDynamicsWorld.com: “With some careful positioning and planning, ISV partners can build successful networks with implementation…
The Sales Secret You Can Learn from the Late-Night Pitchmen
If you’ve ever watched the guys and gals selling mops and blenders and cleaning fluids on late-night infomercials, you’ll quickly notice that, no matter what they’re…
Is Your Online Content Paying Its Way?…Five Tips for Creating Content That Produces Sales Leads
At MSDynamicsWorld.com we see a lot of editorial content, be it news articles, columns, interviews, how-to guidance, white papers. Moreover, we get to compare the readability,…
Nobody Can Sell Your Product Better Than You Can
ISVs that truly understand what this means are more successful than those who don’t. It’s not difficult to train someone on how to go through the…
Are you tracking your cost-per-lead?
Perhaps you’ve heard the statement, “At the end of the day, it’s all about leads.” This is true to a large extent, but at the end…