How ISVs Can Use Twitter: What Info Lends Itself Best to 140 Characters?
Twitter is a strange beast. Its power to propel the popularity of movie and sports celebrities is well known. It has helped boost political ferment in…
Read article
As Social Media Go, LinkedIn Provides Intriguing Opportunities for Dynamics ISVs
The word “social” is an important modifier for “social media.” It suggests socializing, which is something we tend to focus on mostly outside of work. But…
There’s More to Using Facebook for Dynamics ISVs Than Collecting Lots of New Friends–Is It Worth The Effort?
Social media, social media, social media! If you aren’t using social media to promote your company and its solutions, people won’t notice your existence. Or so…
How ISVs Can Attract the Right Partners
Partners specializing in Microsoft Dynamics are increasingly looking to ISVs to help extend application capabilities, but partners are also becoming ever more demanding in the criteria…
Different Beasts: Comparing the On-Site vs Virtual Conference Sponsorship Experience
When the curtain goes down on the Microsoft Dynamics conference where you’ve been manning your company’s booth, how do you judge success? Chances are, you look…
What Happened to Competitive Differentiation?
Convergence is a great opportunity to have face to face, in-depth conversations with people who care about Dynamics products and ISV solutions. Sometimes you think you…
The Real Reason It’s So Important to Qualify Leads Quickly
If you like raspberries, you know it’s best to eat them while they are fresh, since they don’t keep real well. After just a few days,…
The Keys to Effective Dynamics Content Marketing? Speedy Followup, Right Sales Expectations
Ever more ISVs are using content–white papers, case studies, and articles–to helps sell their products. The process is sometimes referred to as” content syndication.” But while…
What’s Your Wish from the Sales Lead Tooth Fairy?
What do you most want from your company’s marketing programs in terms of lead generation–quality or quantity? Of course, you want both, large numbers of high-quality…
Are You Ready to Tackle The Latest Online Marketing Techniques?
Blog, Branding, Content Marketing, Lead Generation, Marketing Automation, Messaging, Social MediaLeave a comment
Marketers can’t escape the call of the online marketing gurus – inbound marketing, outbound marketing, working the funnel, demand generation, social media b2b marketing, and so…