Between our newsletters, webcasts, white papers, and Decisions promotions, we send out lots of emails. We try to be very careful about finding a balance between…
We recently added an exciting new lead nurturing feature to the MSDynamicsWorld.com content lead program, and the early results have been both encouraging and fascinating to…
If you’ve ever talked to us about buying banner ads from us without any other marketing options, chances are you got a short speech in return…
As the editor of MSDynamicsWorld.com, I see my fair share of ISV press releases. From a public relations standpoint, most leave me wondering why the ISVs…
In my last post on writing press releases, I mentioned my view that a good one will have three main elements in order to resonate with…
As publishers of a technology information resource, we’re always curious where our community stands with regard to key shifts occurring in our space. One of the…
If you’re a marketer in the Microsoft Dynamics ecosystem and you’ve talked to us about your marketing investments, chances are you’ve heard us respond to whatever…
Let’s face it, as an ISV you can probably name a handful of companies whose solutions provide a similar function to yours. Your solution is good,…
Online trade shows and similar events have become quite popular in the last few years. Before diving in, ISVs need to understand that they are much…
Martin Olsen of eOne posted a warning shot of sorts on the eOne blog this week. Fed up with inactive resellers of his company’s solutions to…