MSDynamicsWorld (MSDW) Launches Premier Monthly Engagement Program: An Always-On, Flexible Lead Generation Subscription Service for ISVs and Partners in the Microsoft Business Applications Ecosystem

Microsoft Dynamics

A new digital demand gen subscription service offering continuous engagement, targeted reach, and unmatched flexibility for Microsoft ISVs and partners November 2024 – MSDynamicsWorld.com (MSDW), the leading digital resource for news, analysis, and information on Microsoft business applications, has announced the launch of its groundbreaking Premier Monthly Engagement Program. This unique, always-on subscription service for…

MSDynamicsWorld (MSDW) and Dynamic Communities (DCI) Unveil Community Summit Launchpad Program for Sponsors

Branding, Conferences, Messaging

In collaboration with Dynamic Communities (DCI), MSDW, the official media partner for Community Summit North America 2024, is excited to introduce the Summit Launchpad program—a strategic initiative designed to help sponsors amplify their announcements and messaging before, during, and after the conference this October. The Summit Launchpad program offers a comprehensive suite of promotional activities…

MSDynamicsWorld (MSDW) and Dynamic Communities (DCI) Forge Strategic Partnership, Announce MSDW as Official Media Partner for Community Summit North America

Conferences, Media

MSDW to Join Summit North America 2024 as Official Media Partner The partnership will offer numerous benefits to the Microsoft business application community, extending beyond Summit MSDynamicsWorld (MSDW), the leading independent digital news and information resource for Microsoft Business Applications, announced an agreement with Dynamics Communities (DCI) to join Community Summit North America 2024 as…

Engaging New Markets: SKsoft and Celigo’s Marketing Success with MSDW’s Testing Methods

Branding, Content Marketing, Lead Generation, Messaging

How do you engage users to seriously explore your offering in a new market segment? For two Dynamics ISVs—SKsoft and Celigo—the answer nearly always involves repeated testing. Take SKsoft, which recently entered the Dynamics 365 Business Central market and is undergoing a rebrand. According to Aynsley Keller, a senior director, SKsoft relies on MSDynamicsWorld.com (MSDW)…

MSDW’s Webcasting Landscape: Analyzing Trends and Statistical Growth

Webcasts

Pioneering Webcast Initiatives on MSDW MSDynamicsWorld.com (MSDW) has cemented its role as a premier platform for hosting over 150 ISV and partner-sponsored webcasts annually. This initiative, post-COVID, has not only maintained momentum but also exhibited impressive growth in engagement levels, evidenced by double- and triple-digit increases in key performance metrics. This remarkable expansion highlights MSDW’s…

MSDW Launches New Program for Partners to Connect with User Organizations

Branding, Content Marketing, Email Marketing, Lead Generation, Webcasts

MSDynamicsWorld.com (MSDW), the leading news and information resource for decision makers and influencers in the Microsoft Business Applications ecosystem, has launched the VAR/SI Customer Acquisition Package, a new demand generation offering specifically for partners to connect with users. The VAR/SI Customer Acquisition Package enables partners to connect with users who don’t have a partner, or…

5 Proven and Effective Ways to Follow Up with Webcast Leads

Lead Generation, Messaging, Webcasts

Don’t ignore the post-webinar follow-up process—it’s the most important part! Ok, so you’ve worked closely with the MSDW team to carefully plan and execute a webinar. Leveraging MSDW’s hyper-targeting audience system, the event was promoted directly to the group of Microsoft Business Applications community members you specifically wanted to reach. This effort resulted in 100…

MSDW Launches New Series to Help Partners Learn How to Sell ISV Solutions More Effectively

Sales Strategy, VAR Partnerships

MSDynamicsWorld.com (MSDW), the world’s leading independent news and information resource for the Microsoft Business Applications ecosystem, has officially launched How to Sell ISV Solutions, an exciting new webcast series designed to help enhance partner proficiency in selling specific ISV solutions. Sessions will start running this Fall. ISVs understand why it is so important to establish…

Unveiling ERP Horror Stories: Partners Share Scary Implementation Tales in New Program

Lead Generation, Messaging

As a trusted Microsoft partner, you’ve witnessed the trials and tribulations faced by Dynamics user organizations during their ERP implementations. From poorly executed system configurations to grappling with products they were never meant to use, these horror stories can send shivers down the spines of any business owner. But fear not, for you have the…

MSDynamicsWorld.com (MSDW) Launches ISV Product Launch Package to Accelerate Success in Solution Launches

Blog, Branding, Lead Generation, Messaging, Public Relations, Video Marketing, Webcasts

Comprehensive package empowers ISVs to drive awareness, engage with Microsoft users, and generate valuable leads for their product announcements. MSDynamicsWorld.com (MSDW), the leading news and information resource for Microsoft Business Applications users and partners, is excited to introduce the ISV Product Launch Package. This all-inclusive package is specifically designed to equip ISVs with essential resources…

Building Authentic Connections: The Balancing Act of AI and Human Input in Content Marketing

Uncategorized

At last month’s Partner Marketing Event (PME), during DynamicsCon LIVE, ISV marketers were able to engage in a great discussion on the potential advantages and disadvantages of leveraging AI tools like ChatGPT for content creation and marketing. Led by Marie Wiese, marketing expert and CEO of Marketing CoPilot, the session provided valuable insights into the…

ISV Marketers Share Their Secret Sauce for Successful Marketing Campaigns

Uncategorized

The Partner Marketing Event (PME) held during DynamicsCon LIVE brought together top ISV marketing professionals for insightful discussions and networking. One session was hosted by Adam Berezin, Co-Founder & CEO of MSDynamicsWorld.com (MSDW), who led a conversation with three seasoned Dynamics marketers: Angie Ryan (Marketing Director, Cavallo), Christi Whipple (Partner Marketing Director – Mid-Market, BILL),…

How to Build a High-Performance Sales Funnel Using Effective ISV-Partner Alliances

Blog, Sales Strategy, VAR Partnerships

During last month’s Partner Marketing Event (PME) at DynamicsCon LIVE, Marie Wiese, Founder & President of Marketing CoPilot, shared a simple formula for boosting marketing performance and emphasized the importance of the middle-of-the-funnel in building audience relationships and trust. Accompanied by a group of ISV marketer panelists, including Kelly Mazur (Manager of Marketing and Microsoft…

3 Ways Dynamics ISVs Can Effectively Leverage Microsoft Resources for Marketing and Sales

Microsoft Strategy

Keith Overa, Senior Product Marketing Manager for Modern Workplace and Business Applications at Microsoft, has stressed the importance of Dynamics ISVs ensuring their visibility to Microsoft as a means to optimally leverage the tech giant’s marketing and sales resources. Speaking at last month’s Partner Marketing Event (PME) in Scottsdale, AZ, Overa emphasized the importance of…

Why You Need to Give Prospects the Multiple Content Options They Are Seeking

Content Marketing, Lead Generation, Webcasts

There’s bad news and good news on the Dynamics ISV marketing front: The bad news is that marketing has never been more demanding, the needs more complex. The good news? Savvy marketers are leveraging a mix of digital experiences with multiple touch points, reports a new survey. Sophisticated prospects like Dynamics users and partners “don’t…

Maven Collective Marketing and MSDynamicsWorld Partner for Unique Full-Service Lead Generation

Content Marketing, Lead Generation, Messaging

In an innovative move to meet the rising demands of Microsoft Dynamics Partners for unique marketing services to combat encroaching competition, MSDynamicsWorld.com (MSDW), the world’s leading news and information resource for Microsoft Dynamics ERP/CRM and Business Applications, has selected the award-winning agency Maven Collective Marketing as its exclusive content creation services partner. The collaboration will…

15th Anniversary Insights From the Entrepreneurs Behind MSDynamicsWorld

Content Marketing, Lead Generation, Webcasts

How do entrepreneurs define success? Adam Berezin and Jason Gumpert founded MSDynamicsWorld.com fifteen years ago when “digital marketing” was a bold new concept. They have seen the channel fully embrace the digital strategy, reaching 100,000 subscribers, 200+ customers, and 30,000 podcast listeners. Others would say they have “made it.” Yet, they hesitate to say it…

MSDW to Launch Partner Marketing Event at DynamicsCon LIVE in May, 2023

Blog, Conferences, Content Marketing, CRM Strategy, Lead Generation, Marketing Automation, Messaging, Networking, Sales Strategy, VAR Partnerships, Video Marketing, Webcasts

Join the team behind MSDynamicsWorld (MSDW) and a lineup of top experts from around the Microsoft Business Applications ecosystem for an exclusive Partner Marketing Event at DynamicsCon LIVE (May 24-25, 2023 in Scottsdale, AZ) to explore marketing strategies that are producing winning results in the Dynamics and Power Platform channel. This will be a place…