The Big Marketing Disconnect Between Dynamics ISVs and Users
If you ask executives of Dynamics ISVs, a substantial majority (nearly 60%) will tell you that the number-one resource that buyers rely on is trade shows.…
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The Grabbiest Dynamics Videos–They’re Not Always What You Expect
Conventional wisdom out of YouTube culture has it that the most popular videos are brief (most preferably less than 10 minutes), punchy (quick cuts), glib (not…
The Most Critical Component to Your Dynamics Content Marketing Strategy (Part 1)
Now more than ever, you need an effective integrated digital content marketing strategy that targets your most serious prospective buyers. But before your strategy can become…
How to Pair a Targeted Dynamics Marketing Campaign with Social Media
How does a targeted online marketing campaign for Dynamics ISVs and partners square with new marketing opportunities afforded by social media? And how can your company…
Beyond the pandemic: How marketing demands will shift for Dynamics ISVs
The coronavirus crisis may end in the next few weeks or months, but the conventional wisdom of developing a marketing strategy will likely have changed forever…
Marketer’s Corner Podcast, Episode 8: Digging into the 2019 Dynamics marketing research study
On this episode, our resident online marketing expert Marilou Barsam chats with Marleen De Winter, director of marketing at Integrity Data. They are looking at the…
Why to avoid Dynamics list brokers — and how they hurt channel marketers
As a Dynamics ISV or partner, you no doubt receive the same list broker spam emails we receive on nearly a daily basis, especially during conference…
Marketer’s Corner Podcast, Episode 4: Why Should Dynamics Users Seek Out Your Content?
To engage Dynamics users who are in the market for new third-party solutions, it’s no longer enough for ISVs and partners to simply create a colorful web…
Marketer’s Corner Podcast, Episode 3: Maximize your content’s productivity
There is so much more to productive content than simply creating articles, blogs, videos and white papers. The content needs to maximize key product features. It…
Marketer’s Corner Podcast, Episode 2: Creating a marketing toolkit
Mary Miller’s marketing and partner engagement team at KwikTag fulfills many roles for the company. When it comes to supporting their reselling partners, the team has…