MSDW to Launch the “Dynamics ISV Marketing Success Series” in June
Join the team behind MSDW and a unique lineup of experts from around the Microsoft ecosystem for a free multi-week event series (June 3 – June…
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A New Channel Event, By and For Marketers
The MSDW team is excited to sponsor The BBC Event on June 23, a half-day virtual conference for marketers in the ERP and CRM space organized…
Are Dynamics ISVs and Users on the same page when it comes to online marketing?
How did Dynamics users rate the spate of virtual conferences that proliferated during the Covid-19 pandemic? How do Dynamics ISVs and users compare in their assessments…
4 Keys to 2021 Marketing Success for Dynamics ISVs
It’s safe to say we’ll put the pandemic behind us before too much longer. Either we’ll learn to live with it via more effective testing and…
The Grabbiest Dynamics Videos–They’re Not Always What You Expect
Conventional wisdom out of YouTube culture has it that the most popular videos are brief (most preferably less than 10 minutes), punchy (quick cuts), glib (not…
7 Tips for Creating Effective Dynamics White Papers
How do you use white papers to help juice Dynamics product sales? Such a seemingly simple question is also tricky to answer because white papers only…
How the Dynamics User “Loyalty Loop” Turns Prospects into Lifelong Customers
The buying process for Dynamics users is shifting rapidly to a situation where marketers have less and less control over user decision-making. What this means is…
How a Focus on Purchase Cycle Stage Improves Data Masons’ Marketing Productivity
We recently ran a thought leadership webinar on how to build a highly productive content strategy and portfolio. One of the key recommendations: make sure you have enough relevant…
Producing Dynamics Content That Works: Best practices (Webcast recording)
Have you ever wondered what it takes to create marketing content that actually drives business by attracting serious sales leads? There are proven methods for creating…
Real Online Marketing Preferences of Dynamics Users
How do Dynamics users really make their buying decisions? When it comes to buying third-party solutions, users of Microsoft Dynamics don’t necessarily behave as ISV marketers…