5 Proven and Effective Ways to Follow Up with White Paper Leads
White papers can be magnets for a diverse set of leads at various stages of the buying cycle. Thousands of people download ISV and partner white…
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MSDW to Launch Partner Marketing Event at DynamicsCon LIVE in May, 2023
Join the team behind MSDynamicsWorld (MSDW) and a lineup of top experts from around the Microsoft Business Applications ecosystem for an exclusive Partner Marketing Event at…
A New Channel Event, By and For Marketers
The MSDW team is excited to sponsor The BBC Event on June 23, a half-day virtual conference for marketers in the ERP and CRM space organized…
Microsoft Dynamics ISV Marketers: Start with Budget, But Finish with Sales
If you’re a Microsoft Dynamics ISV marketer and your marketing budget can be described as “let me check this year’s rates on the same marketing vehicles…
Your Company’s Sales Pipeline has an Endless Appetite…How Well are Your Marketing Activities Feeding It?
As an ISV, or any B2B organization for that matter, your sales pipeline is a living, breathing entity—almost like a baby. It must be fed, nurtured,…
Our New Take on Lead Nurturing and Engagement
We recently added an exciting new lead nurturing feature to the MSDynamicsWorld.com content lead program, and the early results have been both encouraging and fascinating to…
The Keys to Effective Dynamics Content Marketing? Speedy Followup, Right Sales Expectations
Ever more ISVs are using content–white papers, case studies, and articles–to helps sell their products. The process is sometimes referred to as” content syndication.” But while…
Are You Ready to Tackle The Latest Online Marketing Techniques?
Marketers can’t escape the call of the online marketing gurus – inbound marketing, outbound marketing, working the funnel, demand generation, social media b2b marketing, and so…
What If You Had More Leads Than You Could Handle?
One of the top items on every ISV’s wish list in these tricky economic times is how to generate more sales leads. While everyone seems to…
Get Out of Your Marketing Rut: Four Techniques for Dynamics ISVs to Capitalize on New Marketing and Sales Tools (Part 2)
I wrote previously about how dangerous it is in this day and age for Microsoft Dynamics ISVs to rely exclusively on well-worn marketing techniques–that is, an…