Missing Convergence Yet? Here’s a Powerful Alternative
Convergence was a unique and powerful marketing event for many ISVs and partners for many years. It gathered in one place thousands of people from all…
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Real Online Marketing Preferences of Dynamics Users
How do Dynamics users really make their buying decisions? When it comes to buying third-party solutions, users of Microsoft Dynamics don’t necessarily behave as ISV marketers…
New MSDW Research Reveals True Online Preferences of Dynamic Users
Have you ever wondered if you are using the right balance of online marketing content to attract the the ideal segment of Microsoft Dynamic ERP and…
What Microsoft Dynamics Partners and Users really think about ISVs
There’s no denying it: ISVs play a key role in the Microsoft Dynamics ecosystem. Their solutions help close deals and boost value. But the picture is…
GuidePoint Media Joins Microsoft Marketing Services Bureau’s Elite Vendor List
May 9, 2014–GuidePoint Media, publisher of MSDynamicsWorld.com, the leading online news and information resource for the Microsoft Dynamics community, has joined the US Microsoft Dynamics team’s…
A new look at real online marketing tactics for Microsoft Dynamics ISVs
In a new webcast on the state of online marketing for Microsoft Dynamics ISVs, our own Adam Berezin welcomed Scribe Software’s Partner Marketing Director Heather Robinson…
Assessing an ISV’s channel skills: Two perspectives that may not match
What does it take for an ISV to run a successful reseller channel? Paul Solski of AIM International lays out a challenging self-assessment that would test…
Microsoft Dynamics ISV Marketers: Start with Budget, But Finish with Sales
If you’re a Microsoft Dynamics ISV marketer and your marketing budget can be described as “let me check this year’s rates on the same marketing vehicles…
How Much Is PPC Really Costing You?
Every lead has a cost, but it’s not always easy to calculate. Leads have different price tags when they are acquired, and then that price can…
Your Company’s Sales Pipeline has an Endless Appetite…How Well are Your Marketing Activities Feeding It?
Blog, CRM Strategy, Lead Generation, Marketing Automation, Sales Strategy, VAR PartnershipsLeave a comment
As an ISV, or any B2B organization for that matter, your sales pipeline is a living, breathing entity—almost like a baby. It must be fed, nurtured,…