7 Tips for Creating Effective Dynamics White Papers
How do you use white papers to help juice Dynamics product sales? Such a seemingly simple question is also tricky to answer because white papers only…
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The Most Critical Component to Your Dynamics Content Marketing Strategy (Part 3)
(This is Part 3 of a 3-part series on getting more out of your marketing data) In this series on effectively using marketing data, we have…
The Most Critical Component to Your Dynamics Content Marketing Strategy (Part 2)
(This is Part 2 of a 3-part series on getting more out of your marketing data) The challenge seems simple enough: You want to get your…
The Most Critical Component to Your Dynamics Content Marketing Strategy (Part 1)
Now more than ever, you need an effective integrated digital content marketing strategy that targets your most serious prospective buyers. But before your strategy can become…
How to Pair a Targeted Dynamics Marketing Campaign with Social Media
How does a targeted online marketing campaign for Dynamics ISVs and partners square with new marketing opportunities afforded by social media? And how can your company…
Beyond the pandemic: How marketing demands will shift for Dynamics ISVs
The coronavirus crisis may end in the next few weeks or months, but the conventional wisdom of developing a marketing strategy will likely have changed forever…
Marketer’s Corner Podcast, Episode 8: Digging into the 2019 Dynamics marketing research study
On this episode, our resident online marketing expert Marilou Barsam chats with Marleen De Winter, director of marketing at Integrity Data. They are looking at the…
Marketer’s Corner Podcast, Episode 7: Another management tool recommendation
Sometimes the biggest challenge facing ISVs and VARs is simply keeping tabs of all the moving parts in a complicated marketing initiative. It’s easy for deadlines…
Marketer’s Corner Podcast, Episode 5: Getting into the Minds of Dynamics Users
How do Dynamics users really go about researching and making buying decisions about ISV solutions? It turns out the reality is often much different from how…
Marketer’s Corner Podcast, Episode 4: Why Should Dynamics Users Seek Out Your Content?
To engage Dynamics users who are in the market for new third-party solutions, it’s no longer enough for ISVs and partners to simply create a colorful web…