Now more than ever, you need an effective integrated digital content marketing strategy that targets your most serious prospective buyers. But before your strategy can become…
How does a targeted online marketing campaign for Dynamics ISVs and partners square with new marketing opportunities afforded by social media? And how can your company…
The coronavirus crisis may end in the next few weeks or months, but the conventional wisdom of developing a marketing strategy will likely have changed forever…
On this episode, our resident online marketing expert Marilou Barsam chats with Marleen De Winter, director of marketing at Integrity Data. They are looking at the…
Sometimes the biggest challenge facing ISVs and VARs is simply keeping tabs of all the moving parts in a complicated marketing initiative. It’s easy for deadlines…
How do Dynamics users really go about researching and making buying decisions about ISV solutions? It turns out the reality is often much different from how…
To engage Dynamics users who are in the market for new third-party solutions, it’s no longer enough for ISVs and partners to simply create a colorful web…
There is so much more to productive content than simply creating articles, blogs, videos and white papers. The content needs to maximize key product features. It…
Mary Miller’s marketing and partner engagement team at KwikTag fulfills many roles for the company. When it comes to supporting their reselling partners, the team has…
Welcome to the first episode of the Marketer’s Corner podcast series, a new collections of conversations with technology marketers and publishers. Mary Miller and her team…
