How to Take Advantage of the Fast Pace of a Virtual Tradeshow
Online trade shows and similar events have become quite popular in the last few years. Before diving in, ISVs need to understand that they are much…
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How ISVs Can Use Twitter: What Info Lends Itself Best to 140 Characters?
Twitter is a strange beast. Its power to propel the popularity of movie and sports celebrities is well known. It has helped boost political ferment in…
There’s More to Using Facebook for Dynamics ISVs Than Collecting Lots of New Friends–Is It Worth The Effort?
Social media, social media, social media! If you aren’t using social media to promote your company and its solutions, people won’t notice your existence. Or so…
Different Beasts: Comparing the On-Site vs Virtual Conference Sponsorship Experience
When the curtain goes down on the Microsoft Dynamics conference where you’ve been manning your company’s booth, how do you judge success? Chances are, you look…
What Happened to Competitive Differentiation?
Convergence is a great opportunity to have face to face, in-depth conversations with people who care about Dynamics products and ISV solutions. Sometimes you think you…
Are You Ready to Tackle The Latest Online Marketing Techniques?
Blog, Branding, Content Marketing, Lead Generation, Marketing Automation, Messaging, Social MediaLeave a comment
Marketers can’t escape the call of the online marketing gurus – inbound marketing, outbound marketing, working the funnel, demand generation, social media b2b marketing, and so…
Virtual Events Are About the Opportunities of the Medium, As in Targeting, Targeting, Targeting
Virtual conferences and trade shows are hot. They are being touted as providing everything a real trade show or conference provides, except at much lower cost…
Nobody Can Sell Your Product Better Than You Can
ISVs that truly understand what this means are more successful than those who don’t. It’s not difficult to train someone on how to go through the…
If You’re Going to Use Google Ads…
Google Ad campaigns can be effective in driving a lot of traffic to your website, but they can be incredibly expensive, both in time and money,…
How to Use Press Releases to Promote Your Solution
Can press releases really help promote your new or upgraded products? With so many press releases floating around on the Internet, it may seem a waste…