Different Beasts: Comparing the On-Site vs Virtual Conference Sponsorship Experience
When the curtain goes down on the Microsoft Dynamics conference where you’ve been manning your company’s booth, how do you judge success? Chances are, you look…
When the curtain goes down on the Microsoft Dynamics conference where you’ve been manning your company’s booth, how do you judge success? Chances are, you look…
Convergence is a great opportunity to have face to face, in-depth conversations with people who care about Dynamics products and ISV solutions. Sometimes you think you…
Marketers can’t escape the call of the online marketing gurus – inbound marketing, outbound marketing, working the funnel, demand generation, social media b2b marketing, and so…
Virtual conferences and trade shows are hot. They are being touted as providing everything a real trade show or conference provides, except at much lower cost…
ISVs that truly understand what this means are more successful than those who don’t. It’s not difficult to train someone on how to go through the…
Google Ad campaigns can be effective in driving a lot of traffic to your website, but they can be incredibly expensive, both in time and money,…
Can press releases really help promote your new or upgraded products? With so many press releases floating around on the Internet, it may seem a waste…