To engage Dynamics users who are in the market for new third-party solutions, it’s no longer enough for ISVs and partners to simply create a colorful web site full of product descriptions.
Dynamics users want serious content like white papers and case studies, along with up-to-date blogs, according to repeated surveys of ISVs, partners, and users carried out by MSDynamicsWorld.com. But how to make that happen?
In this latest MSDW Marketer’s Corner podcast, Stephanie Burke, vice president of marketing at Sana Commerce, provides guidance about developing rich content that will engage Dynamics users researching new products.
For example, she describes steps Sana has taken to create a credible blog that has helped bring sales prospects in. She explains how Sana uses case studies to bring prospects along in the sales cycle, along with the kinds of company and personnel information the company includes on its site.
There’s lots more in this interview, the fourth in a series of Marketer’s Corner podcasts designed to provide ideas and guidance for improving marketing productivity and effectiveness, as well as to provide an accessible platform for ISVs and partners to share their marketing experiences and tips with the Dynamics community at large.
Past episodes:
