Mary Miller’s marketing and partner engagement team at KwikTag fulfills many roles for the company. When it comes to supporting their reselling partners, the team has developed and deployed a marketing toolkit that provides a blend of resources from product information to demos, case studies, and industry research, with an eye toward specific outcomes. It even includes custom landing pages and microsites that their partners can use in the context of customer interactions.
In this episode, Mary and podcast host Marilou Barsam discuss:
- What a marketing toolkit looks like at KwikTag
- How partners are expected to utilize the toolkits
- Strategies for selecting and developing the right toolkit materials
- The added value of co-branding materials with partners
- How to mutually manage leads between an ISV and partners
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