Welcome to the first episode of the Marketer’s Corner podcast series, a new collections of conversations with technology marketers and publishers.
Mary Miller and her team at KwikTag by enChoice are responsible for marketing and channel relationships. That covers a lot of ground, including events, content, supporting collateral, and anything the sales team might need to help promote and sell the company’s products and services. In the Microsoft Dynamics space, they go to market with their channel partners, and that relationship is critical to their execution strategy.
Marketing expert Marilou Barsam hosts this podcast episode and talks with Mary about KwikTag’s most pressing needs and the tactics they have used to boost results, including a key rethink of their webcast strategy.
