Assessing an ISV’s channel skills: Two perspectives that may not match
What does it take for an ISV to run a successful reseller channel? Paul Solski of AIM International lays out a challenging self-assessment that would test…
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Your Company’s Sales Pipeline has an Endless Appetite…How Well are Your Marketing Activities Feeding It?
Blog, CRM Strategy, Lead Generation, Marketing Automation, Sales Strategy, VAR PartnershipsLeave a comment
As an ISV, or any B2B organization for that matter, your sales pipeline is a living, breathing entity—almost like a baby. It must be fed, nurtured,…
Make Your Company Unique: Stop Selling and Become a Thought Leader
Let’s face it, as an ISV you can probably name a handful of companies whose solutions provide a similar function to yours. Your solution is good,…
Tired of Depending on Dynamics VARs? One ISV’s Effort to Adjust the Marketing Scales
Martin Olsen of eOne posted a warning shot of sorts on the eOne blog this week. Fed up with inactive resellers of his company’s solutions to…
ISV Solutions – The Jewels in Microsoft Dynamics Strategy
Here’s an excerpt from Microsoft consultant Raman Dhooria’s latest column on MSDynamicsWorld.com: “With some careful positioning and planning, ISV partners can build successful networks with implementation…
Nobody Can Sell Your Product Better Than You Can
ISVs that truly understand what this means are more successful than those who don’t. It’s not difficult to train someone on how to go through the…
How to Turn a VAR into Your Best Friend
What’s the best way to start, or strengthen, a partnership with a VAR? Investing in traditional marketing efforts is a fine start, but then what? How…