Marketers can’t escape the call of the online marketing gurus – inbound marketing, outbound marketing, working the funnel, demand generation, social media b2b marketing, and so…
One of the top items on every ISV’s wish list in these tricky economic times is how to generate more sales leads. While everyone seems to…
Content-based marketing is a well-established technique for software companies to showcase their expertise. Typically, an executive writes an article about a particular business challenge that his…
I wrote previously about how dangerous it is in this day and age for Microsoft Dynamics ISVs to rely exclusively on well-worn marketing techniques–that is, an…
Virtual conferences and trade shows are hot. They are being touted as providing everything a real trade show or conference provides, except at much lower cost…
If you’ve ever watched the guys and gals selling mops and blenders and cleaning fluids on late-night infomercials, you’ll quickly notice that, no matter what they’re…
At MSDynamicsWorld.com we see a lot of editorial content, be it news articles, columns, interviews, how-to guidance, white papers. Moreover, we get to compare the readability,…
ISVs that truly understand what this means are more successful than those who don’t. It’s not difficult to train someone on how to go through the…
Perhaps you’ve heard the statement, “At the end of the day, it’s all about leads.” This is true to a large extent, but at the end…
In our daily conversations with ISVs, we’ve noticed some common trends in their marketing strategies. Some of these trends lead toward success, while others seem to…