As an ISV, or any B2B organization for that matter, your sales pipeline is a living, breathing entity—almost like a baby. It must be fed, nurtured,…
Between our newsletters, webcasts, white papers, and Decisions promotions, we send out lots of emails. We try to be very careful about finding a balance between…
We recently added an exciting new lead nurturing feature to the MSDynamicsWorld.com content lead program, and the early results have been both encouraging and fascinating to…
As publishers of a technology information resource, we’re always curious where our community stands with regard to key shifts occurring in our space. One of the…
If you’re a marketer in the Microsoft Dynamics ecosystem and you’ve talked to us about your marketing investments, chances are you’ve heard us respond to whatever…
Online trade shows and similar events have become quite popular in the last few years. Before diving in, ISVs need to understand that they are much…
Martin Olsen of eOne posted a warning shot of sorts on the eOne blog this week. Fed up with inactive resellers of his company’s solutions to…
When the curtain goes down on the Microsoft Dynamics conference where you’ve been manning your company’s booth, how do you judge success? Chances are, you look…
If you like raspberries, you know it’s best to eat them while they are fresh, since they don’t keep real well. After just a few days,…
Ever more ISVs are using content–white papers, case studies, and articles–to helps sell their products. The process is sometimes referred to as” content syndication.” But while…