Our New Take on Lead Nurturing and Engagement
We recently added an exciting new lead nurturing feature to the MSDynamicsWorld.com content lead program, and the early results have been both encouraging and fascinating to…
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Dynamics ISVs: Time To Drink the CRM Kool Aid
As publishers of a technology information resource, we’re always curious where our community stands with regard to key shifts occurring in our space. One of the…
Why We’re Always Talking About White Papers
If you’re a marketer in the Microsoft Dynamics ecosystem and you’ve talked to us about your marketing investments, chances are you’ve heard us respond to whatever…
How to Take Advantage of the Fast Pace of a Virtual Tradeshow
Online trade shows and similar events have become quite popular in the last few years. Before diving in, ISVs need to understand that they are much…
Tired of Depending on Dynamics VARs? One ISV’s Effort to Adjust the Marketing Scales
Martin Olsen of eOne posted a warning shot of sorts on the eOne blog this week. Fed up with inactive resellers of his company’s solutions to…
Different Beasts: Comparing the On-Site vs Virtual Conference Sponsorship Experience
When the curtain goes down on the Microsoft Dynamics conference where you’ve been manning your company’s booth, how do you judge success? Chances are, you look…
The Real Reason It’s So Important to Qualify Leads Quickly
If you like raspberries, you know it’s best to eat them while they are fresh, since they don’t keep real well. After just a few days,…
The Keys to Effective Dynamics Content Marketing? Speedy Followup, Right Sales Expectations
Ever more ISVs are using content–white papers, case studies, and articles–to helps sell their products. The process is sometimes referred to as” content syndication.” But while…
What’s Your Wish from the Sales Lead Tooth Fairy?
What do you most want from your company’s marketing programs in terms of lead generation–quality or quantity? Of course, you want both, large numbers of high-quality…
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Marketers can’t escape the call of the online marketing gurus – inbound marketing, outbound marketing, working the funnel, demand generation, social media b2b marketing, and so…