There is so much more to productive content than simply creating articles, blogs, videos and white papers. The content needs to maximize key product features. It…
Mary Miller’s marketing and partner engagement team at KwikTag fulfills many roles for the company. When it comes to supporting their reselling partners, the team has…
Welcome to the first episode of the Marketer’s Corner podcast series, a new collections of conversations with technology marketers and publishers. Mary Miller and her team…
Consider these 3 facts about the Dynamics marketplace… Prospects always start the solution buying process by researching online. Prospects will never wait for months until the next…
We recently presented an introduction to the MSDynamicsWorld.com video platform, taking an audience of ISV marketers through details of the vendor and viewer experiences. Check out…
The buying process for Dynamics users is shifting rapidly to a situation where marketers have less and less control over user decision-making. What this means is…
Content creation is often thought of as one of those “soft” areas of online marketing for Dynamics ISVs and partners. You throw it out there—on your…
After posting my recent blog entry on Data Masons, I received several interesting comments and questions from clients. Virtually all of them thought it was obvious what the…
We recently ran a thought leadership webinar on how to build a highly productive content strategy and portfolio. One of the key recommendations: make sure you have enough relevant…
Dynamics ISVs and partners like to post their white papers, case studies, product brochures, and other types of content on MSDynamicsWorld.com (MSDW) frequently, because they generate…