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Setting a New Standard for Trust and Transparency

In today’s crowded and competitive marketplace, selecting the right ISV partner is a critical decision for businesses. The MSDW ISV Verification Program addresses this challenge by offering ISVs the opportunity to earn the prestigious MSDW Verified ISV badge, a recognized symbol of quality and trust.

This badge is prominently featured on MSDW’s platform—including company profiles, content directories, and ISV websites—ensuring visibility to more than 100,000 active site members. This audience includes senior-level professionals, users, and partners within the Microsoft Business Applications ecosystem.

Empowering ISVs with Strategic Advantages

The MSDW ISV Verification Program provides ISVs with a range of valuable benefits:

• Credibility Boost: The MSDW Verified ISV badge highlights a vendor’s commitment to product quality, customer satisfaction, and alignment with Microsoft standards.
• Enhanced Visibility: Verified ISVs gain unparalleled exposure to a highly targeted audience in the Microsoft Business Applications ecosystem.
• Lead Generation: ISVs receive key details of people who download their verification report.

A Streamlined Verification Process

ISVs undergo a structured evaluation process, meeting nine comprehensive criteria to ensure a robust assessment of their product quality and ecosystem alignment. Upon successful verification, ISVs earn the MSDW Verified ISV badge and receive a detailed, downloadable report outlining their qualifications. These assets are powerful tools for reinforcing trust, transparency, and credibility with users and partners.

Delivering Value to the Microsoft Business Applications Community

“At MSDW, our mission has always been to connect users and partners with top-tier ISVs offering solutions that drive success,” said Adam Berezin, CEO & Co-Founder of MSDW. “The MSDW ISV Verification Program elevates trust and transparency in the marketplace, empowering businesses to make confident, informed decisions.”

About MSDynamicsWorld.com

MSDynamicsWorld.com is the leading independent online resource for Microsoft Business Applications news and insights. Serving a global audience of 100,000+ users, partners, and ISVs, MSDW offers educational content, demand generation programs, and a platform that connects the Microsoft Business Applications community.

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The Summit Launchpad program offers a comprehensive suite of promotional activities tailored to maximize sponsor visibility and engagement throughout the event. Sponsors participating in the program will benefit from the following:

Pre-Event:

• Press Release: Sponsors can publish a press release on MSDW to announce new products, service launches, enhancements, or company news, ensuring attendees know what to expect from their team at Community Summit.
• MSDW Podcast: Summit Preview: Sponsors will have the opportunity to participate in an interview on MSDW’s “Summit Launchpad” podcast. This 10-15 minute episode will highlight their latest updates and be promoted across MSDW, Spotify, iTunes, social media channels, and featured in a special “Summit Launchpad” MSDW newsletter.

At the Event:

• Summit News Desk Interview: MSDW will conduct a 5-7 minute interview with a representative from the sponsor’s company at the Community Summit News Desk, captured with audio and video, to provide insights and perspectives on industry trends and highlights from the event.

Post-Event:

• Post-Summit Promotion: Summit News Desk interviews will be featured in a special post-Summit roundup newsletter, promoted by both MSDW and DCI, extending the reach and impact of the sponsor’s participation.

Don’t miss this opportunity to elevate your brand at Community Summit 2024 – sign up for the Summit Launchpad program today and secure your place in the spotlight!

The post MSDynamicsWorld (MSDW) and Dynamic Communities (DCI) Unveil Community Summit Launchpad Program for Sponsors appeared first on MSDW Marketing.

Take SKsoft, which recently entered the Dynamics 365 Business Central market and is undergoing a rebrand. According to Aynsley Keller, a senior director, SKsoft relies on MSDynamicsWorld.com (MSDW) to maximize reach and access to prospective customers and partners. Over more than 10 years of working with MSDW, SKsoft has leveraged carefully crafted white papers to achieve its goals.

With each transition in the Dynamics space, Aynsley has seen their highly targeted white papers on MSDW work wonders in generating high-quality sales leads. “It gave us validation” in the market each time, she says. Relying on MSDW’s advice on content adjustments in its testing “turned out to be one of the best decisions we made.”

Gaining market validation was the main challenge for ISV Celigo, which was expanding its reach beyond the NetSuite channel. According to Megan McDonagh, senior partner marketing manager, “Celigo can be very difficult to understand if you’re not familiar with integration platforms or iPaaS, but the MSDW team has taken the time to really understand what we do, how we help Microsoft users, and how we can work together to get valuable content to these users.”

Celigo’s initial webcast a year ago “didn’t necessarily resonate with Dynamics users,” she says, generating only 30 sales leads. “MSDW gave us great feedback we could use to improve”, and it worked.

In a follow-up webcast, Celigo received more than triple the number of sales leads—100. The follow-up topic “resonated better with users,” McDonagh recalls. “MSDW not only has 100,000 site members, but really takes the time to get to know the ISVs in their programs,” she says. As a result, Celigo has planned additional marketing campaigns with MSDW.

For more information on SKsoft’s experiences honing in on the Dynamics 365 Business Central market, see the case study on SKsoft.

You can listen to excerpts from an interview with Ainsley Keller of SKsoft.

For more information on Celigo’s experiences adjusting to the Dynamics space and working with MSDW, see the case study on Celigo.

You can also listen to excerpts from an interview with Megan McDonagh.

The post Engaging New Markets: SKsoft and Celigo’s Marketing Success with MSDW’s Testing Methods appeared first on MSDW Marketing.

The VAR/SI Customer Acquisition Package enables partners to connect with users who don’t have a partner, or are dissatisfied with their current one. It harnesses MSDW’s top-tier marketing solutions including educational webinars, content and video syndication, podcasts, and articles. This cost-effective package bolsters your brand visibility, establishes your thought leadership, and cultivates highly-targeted sales leads each month.

The Offering: Our VAR/SI Customer Acquisition Package is a unique blend of marketing tools, thoughtfully developed to meet the needs of Dynamics partners. As a twelve-month program, it ensures you’re reaching your target audience each month to generate leads, create strong brand awareness, and deliver a powerful message. This package includes:

• Educational Webinar Series: Position your company as a trusted guide and expert on Dynamics 365 and/or Power Platform by running customer-focused educational webcasts in front of the target user audience profile of your choosing.
• Expert Roundtable Sessions: Further display your product knowledge and expertise by hosting roundtable discussions, customer stories, or other presentation formats to a user audience.
• Podcasts: Raise the visibility of your subject matter experts and expand the conversation by appearing on the MSDW Podcast. Share product advice, discuss project best practices, even bring a customer with you to chat about their technology story—within a content format that has become one of MSDW’s most popular content options.
• Articles: Our editorial team will expertly transform the insights shared in your webcasts and podcasts into engaging articles for our readers that augment your message and deliver it widely within your targeted market. The articles will be published on MSDW and identified as sponsored by your organization.

Target Audience: This package is ideally suited for Dynamics partners seeking to connect with user organizations that are either in the market for a new partner, or are considering a change from their current one.

Why Choose MSDW’s VAR/SI Customer Acquisition Package?

• Increased Visibility: Reach a wider, more targeted audience, creating new opportunities for engagement.
• Quality Leads: Connect with user organizations who are looking for a new partner.
• Expertise Showcasing: Use our platforms to demonstrate your deep knowledge and expertise, building trust with potential clients.
• Time and Resource Efficiency: We manage the logistics and deployment of each program element, allowing you to focus on what you do best – showcasing your expertise and knowledge.

Partnership Approach: The MSDW team collaborates closely with you in developing each element of the program. We handle the heavy lifting, from content creation to distribution, ensuring a seamless experience for you and maximum impact for your brand.

Embrace this opportunity to elevate your presence in the Dynamics ecosystem. Our VAR/SI Customer Acquisition Package is more than just a marketing tool; it’s a partnership geared towards your growth and success!

The post MSDW Launches New Program for Partners to Connect with User Organizations appeared first on MSDW Marketing.

MSDynamicsWorld.com (MSDW), the leading news and information resource for Microsoft Business Applications users and partners, is excited to introduce the ISV Product Launch Package. This all-inclusive package is specifically designed to equip ISVs with essential resources for effectively covering imminent or recent solution launches. Developed with MSDW’s renowned content and demand generation technology, the ISV Product Launch Package offers a unique model to rapidly build awareness, engage with the Microsoft community, and drive new leads.

Launching a groundbreaking new solution or announcing a significant upgrade is a pivotal moment for any ISV. With the ISV Product Launch Package, MSDW empowers ISV marketers by providing them with the tools necessary to make a remarkable market entrance and maximize their reach among their target prospects.

The ISV Product Launch Package includes the following five elements:

1. Press Release
2. Webcast (In-depth Product Demo/Presentation)
3. Video Promotion with Lead Capture (1-Month)
4. Product Launch Sponsored Article
5. Podcast

With the ISV Product Launch Package, ISVs can confidently and effectively promote their groundbreaking solutions, capture the attention of their target audience, and drive meaningful engagement and lead generation. MSDW’s expertise in content distribution and demand generation ensures that ISVs can leverage their partnership to maximize success in their solution launches.

To learn more about the ISV Product Launch Package and how MSDW can support your product announcement, please contact the MSDW team.

About MSDynamicsWorld.com:

MSDynamicsWorld.com (MSDW) is the largest and most trusted news and information resource for decision makers and influencers within the Microsoft Dynamics ecosystem. MSDW’s demand generation programs are the only offerings available today in the Dynamics community that provide
ISVs and partners with measurable results while connecting them with the largest possible target market.

Since 2008, our mission has been to be a strategic partner to the marketing departments of Dynamics ISVs and partners. Uniquely-focused on building an online community, we offer essential, executive level insights to over 100,000 active Dynamics professionals who register to access the content and information most critical and relevant to their business decision-making roles.

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“This new offering complements MSDW’s suite of proven digital marketing programs that Microsoft ISVs and VARs have been utilizing for fifteen years. We’re excited to provide channel partners with streamlined access to both community platforms with this single, cost-effective program”, said Adam Berezin, MSDW’s Co-Founder & CEO.

“We’re excited to offer our Partner Members more digital marketing reach, while providing more product insight and accessibility to our User Members”, said Molly Fuchsel, DUG’s President.

ISVs and partners who become members will receive lots of great benefits including the ability to…

• Post unlimited downloadable content, videos, press releases, articles, and job openings to MSDW.
• Create a Partner Directory profile on DUGHUB and MSDW to share company info, social media links, and more.
• Access priority opportunities to sponsor DUG Meetups
• Receive a 5% discount on DUG conference sponsorships, and a 10% discount on MSDW lead generation programs
• and more!

About MSDynamicsWorld (MSDW)

Launched in 2008, MSDynamicsWorld.com (MSDW) is the world’s leading news and information resource for 100,000+ decision makers and influencers within the Microsoft Dynamics, Power Platform, and Azure communities.

MSDW is also a strategic partner to the marketing departments of hundreds of Microsoft Dynamics ISVs and partners, who use MSDW’s digital demand generation programs to generate highly-targeted sales leads, position themselves as thought leaders, and create brand awareness.

About Dynamics User Group (DUG)

Since 1995, Dynamics User Group (DUG) has fostered a user and partner community, independent from Microsoft, focused on personal and professional growth for 36,000+ Microsoft Dynamics 365, Dynamics GP, and Power Platform professionals.

Additionally, DUG produces two popular conferences for the Dynamics and Power Platform community, DynamicsCon LIVE and DynamicsCon Virtual.

The post MSDynamicsWorld (MSDW) and Dynamics User Group (DUG) Launch Combined Partner Membership Offering appeared first on MSDW Marketing.

The BBC Event makes sense for a simple reason: Marketing professionals in the ERP and CRM space deserve their own virtual event.

Not a tech event focused on product features. Not a generic digital marketing event that has nothing to do with our industry.

Marketers in the Dynamics, Acumatica, and Sage channels have specific requirements. Now, more than ever, they need relevant training and community support. Long-time marketers have valuable knowledge to share. New marketers need to be welcomed to our channel and be helped to succeed.

This first event on June 23rd is a half day with a keynote, five sessions and 4 panel discussions. All of the speakers are marketers working directly in our industry. You will leave with actionable insights you can use in your business right away.

View the session list

Register now

The post A New Channel Event, By and For Marketers appeared first on MSDW Marketing.

This fast-paced 90-minute workshop, specifically designed for Microsoft Partners, will explore the LinkedIn best practices that will allow you to “Accelerate” your business growth and excel as a “Modern Seller”.

Who should attend?

• Marketing Leaders
• Practice Leaders
• Sales Teams
• Business Principles
• Channel Managers
• Social Media Professionals

Session Outline

Overview of LinkedIn properties that will help you Accelerate Your Practice…

• Individual profiles
• Business pages
• Showcase pages
• Events
• Sales Navigator
• Groups
• Connecting with your business ecosystem
  • Connecting
  • Posting
  • Sharing
  • Commenting
  • Hashtags

• Strategies for creating and sharing content
  • Surveys
  • Articles
  • Videos
  • Events
  • Documents
• Overview of Sales Navigator for B2B selling
• Your 90 Days to a Social Selling success plan

Course Outcomes

On completion of this fast-paced workshop, participants will be able to:

• Have the plan and strategy in place to build out their online brand and connect with their business ecosystem
• Thoroughly understand and implement a Modern Selling process
• Build a professional profile on LinkedIn
  • Company
  • Individual
  • Events
  • Groups

Don’t miss this great event! Register today!

The post “Get Connected” the Ultimate LinkedIn Workshop for Microsoft Partners appeared first on MSDW Marketing.

As companies of all types shift to remote work, it’s safe to say that executives are looking to understand what works and use it to reduce travel, expenses, and in-office headcounts going forward. For Dynamics ISVs and partners, these shifts will have major repercussions on marketing, both in terms of the value proposition of your solutions and how to go about attracting sales leads.

As a Microsoft channel partner, you still have to sell your solutions and services. Here are 3 tips to get ahead of the curve now:

1. Reduce your marketing risk. Make less risky marketing investments by eliminating activities that require an extensive amount of travel and in-person resource allocation. A perfect example of this is a trade show, an activity that is also susceptible to many different external factors that directly impact your ability to execute a marketing strategy.
2. Get outside of your marketing comfort zone. Now, more than ever, it’s time for you to be creative and explore new marketing activities. For some marketers, this can be difficult. If you are used to relying on the same old traditional marketing vehicles, now is the time to understand new demand gen vehicles.
3. Make it easier than ever for your prospects to engage with you. Give your prospects a diverse library of content so they can be better informed about your company, solutions, and industry trends. More importantly, publish this content where your prospects frequently visit, like MSDW. Create written content (like white papers), videos (including product demos and testimonials), and webcasts (where prospects can ask questions and engage) to ensure that you maximize your reach among your target audience.

Dynamics ISVs and partners will need to take their marketing strategies to the next level. The good news is that creating and implementing such a high-value marketing strategy is often less costly than the old travel and tradeshow-based approaches.

The post Beyond the pandemic: How marketing demands will shift for Dynamics ISVs appeared first on MSDW Marketing.

1. Prospects always start the solution buying process by researching online.
2. Prospects will never wait for months until the next trade show to find solutions to fill that need. They will look for solutions online, immediately.
3. If you aren’t visible to your prospects where they are searching, they will forget about you.

For tens of thousands of Dynamics users, that search takes them inevitably to MSDynamicsWorld.com, the only independent source for Dynamics news and solution information. They consume white papers, case studies, solution videos, news articles, webcasts, and more to help fill their research void.

The big challenge for solution providers is knowing the when and the who — when your prospects will do their research, and who is taking action at any point in time. Fortunately for you, MSDW captures key data about your prospects and gives it to you to for targeted follow up.

We know from repeated experience that the biggest marketing mistake any ISV/partner can make, by a long shot, is not having an effective year-long online lead gen strategy. And, to be clear, simply having a good web site and/or strong social media presence does not mean you have a good online marketing strategy. Far from it.

Similarly, a full trade show schedule only attracts an small percentage of the Dynamics channel, so even if you sponsor 10 different events throughout the year, you’re still ignoring the majority of your prospects.

The point for Dynamics ISVs and partners is that you need to be prepared to engage with Dynamics professionals every day and every month, online. And now, MSDW has made it easy to do just that.

Dynamics Lead Generation Essentials provides you with a plan and the tools to be in front of your prospects year-round, providing you a steady stream of the most critical data so you can follow up quickly with your newest prospects and move them through the sales cycle. It’s the easiest and most effective way for a busy ISV marketer to generate leads in the Dynamics channel.

The post Introducing MSDW’s Dynamics Lead Gen Essentials Program appeared first on MSDW Marketing.

Magazine publishers don’t even attempt to claim that physical publications can generate a predictable and steady flow of serious sales leads. Those days are long gone. They do argue that, in this era of digital-everything, print publications have a narrow but important role to play in marketing technology products: primarily in building brand awareness. Well-targeted magazines “have the reach” to potentially influence brand awareness, argues one online publication targeted at magazine publishers. Moreover, certain print publications “are trusted” and “demand more attention” in terms of “a deeper reading experience” than online publications.

Even so, there are two major downsides to print advertising, which cannot be overlooked, and will not ever go away.

1. Cost. Advertising in a print magazine is still very expensive, relative to what you can get, even in the best of circumstances. As an example, a full-page ad in a Dynamics publication can cost more than $3500. For that same investment, you can run a 60-minute webcast with MSDW, and walk away with 100 or more sales leads.
2. No transparency. Print advertising offers almost no hard data regarding campaign performance, so you have no way of knowing if the magazine, and your ad, were even seen by the people you wanted to target. Digital marketing programs can track everything about your campaign’s performance, which in turn allows you make better follow-on marketing decisions.

Nowadays, any marketing activity you invest in needs to be able to provide you with insight into who is seeing your brand, signing up for your webcast, reading your articles or other content.

You could be a large ISV with vast sums of marketing dollars to burn, or a small ISV trying to build up your brand. Either way, unless you can get a print ad for free, it’s not worth spending your marketing dollars on something that doesn’t offer you a return you can at least calculate, let alone is reasonable.

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