The coronavirus crisis may end in the next few weeks or months, but the conventional wisdom of developing a marketing strategy will likely have changed forever for Dynamics ISVs and partners.
As companies of all types shift to remote work, it’s safe to say that executives are looking to understand what works and use it to reduce travel, expenses, and in-office headcounts going forward. For Dynamics ISVs and partners, these shifts will have major repercussions on marketing, both in terms of the value proposition of your solutions and how to go about attracting sales leads.
As a Microsoft channel partner, you still have to sell your solutions and services. Here are 3 tips to get ahead of the curve now:
- Reduce your marketing risk. Make less risky marketing investments by eliminating activities that require an extensive amount of travel and in-person resource allocation. A perfect example of this is a trade show, an activity that is also susceptible to many different external factors that directly impact your ability to execute a marketing strategy.
- Get outside of your marketing comfort zone. Now, more than ever, it’s time for you to be creative and explore new marketing activities. For some marketers, this can be difficult. If you are used to relying on the same old traditional marketing vehicles, now is the time to understand new demand gen vehicles.
- Make it easier than ever for your prospects to engage with you. Give your prospects a diverse library of content so they can be better informed about your company, solutions, and industry trends. More importantly, publish this content where your prospects frequently visit, like MSDW. Create written content (like white papers), videos (including product demos and testimonials), and webcasts (where prospects can ask questions and engage) to ensure that you maximize your reach among your target audience.
Dynamics ISVs and partners will need to take their marketing strategies to the next level. The good news is that creating and implementing such a high-value marketing strategy is often less costly than the old travel and tradeshow-based approaches.
