How do Dynamics users really go about researching and making buying decisions about ISV solutions?
It turns out the reality is often much different from how Dynamics ISVs and partners assume the buying process goes. As just one example, it may be tempting for Dynamics marketers to assume that product videos and podcasts are fringe marketing vehicles for third-party solutions, when in fact they are rapidly becoming mainstream, argues Adam Berezin, MSDynamicsWorld’s CEO in the latest Marketer’s Corner podcast.
Berezin draws on the results of the seventh annual Dynamics User Research Study of decision makers and influencers from among MSDW’s 70,000-plus active site-members for a number of surprising observations about what Dynamics users are really seeking in their product research and buying decisions. For example, he provides comparisons on how Dynamics users exploit ISV and partner web sites versus how they utilize third-party sites like those of MSDW.
There’s lots more in this interview, the fifth in a series of Marketer’s Corner podcasts designed to provide ideas and guidance for improving marketing productivity and effectiveness, as well as to provide an accessible platform for ISVs and partners to share their marketing experiences and tips with the Dynamics community at large.
Do you have Dynamics marketing experiences you’d like to share with your fellow ISV marketers? Feel free to contact Adam Berezin.
Past episodes:
