In this episode of the Biz Apps Marketing Minutes podcast, Adam sits down with Sam Bush, Partner Marketing Director at NetStock and host of the Ambush On Air podcast. With her extensive experience in the Microsoft ecosystem, Sam shares her journey from a creative arts background to becoming a marketing innovator, offering actionable insights into partner marketing, team building, and the evolving dynamics of the Microsoft channel. Sam also critiqued outdated partner program models, suggesting that the future lies in integrating business development with marketing functions for a hybrid, relationship-focused approach. Takeaways summary:
- Start small, think big: When building a partner marketing team, prioritize hiring curious, adaptable professionals who can balance strategy and execution. Focus on roles like content strategists and product marketers to lay the foundation for scalability.
- Leverage regional expertise: Assign partner marketing roles by region or ERP to align with local market needs and provide better support for partners and users.
- Be innovative and disruptive: Stand out in a crowded marketplace with creative campaigns and content that prioritize the needs of partners and users over self-promotion.
- Future of partner marketing: The role is evolving into a hybrid function that blends marketing and business development, emphasizing engagement, relationship-building, and co-marketing opportunities.
This episode is a treasure trove of insights for marketers navigating the Microsoft ecosystem. Sam’s innovative approaches to partner marketing and team building offer actionable strategies to improve engagement and drive success. To hear more about her journey and tips for scaling partner marketing, check out the full episode of the Biz Apps Marketing Minutes podcast. Learn more:
- Ambush On Air: https://open.spotify.com/show/40sb0D8…
- MSDW Marketing: https://msdwmarketing.com