Welcome back to the Biz Apps Marketing Minute! In this episode, host Adam Berezin sits down with Amiee Keenan, founder of The ISV Society. Amiee shares how The ISV Society supports Microsoft Business Applications ISVs through collaborative marketing efforts, events, and strategic initiatives. With decades of experience in the Dynamics space, Amiee provides unique insights into navigating industry changes, building partnerships that drive real impact, and best practices for event sponsorships.