As Avalara expanded its tax automation solutions within the Microsoft ecosystem, the team turned to MSDynamicsWorld (MSDW) to boost visibility, build credibility, and drive high-quality leads. Through a strategic mix of webinars, targeted campaigns, and expert storytelling, MSDW helped position Avalara’s offerings in front of a highly engaged Dynamics audience. The result was stronger brand recognition, a steady flow of qualified leads, and a trusted partnership that helped Avalara navigate the nuances of Microsoft’s channel with confidence.