Coffee + Dunn, a Microsoft partner specializing in the Dynamics 365 Customer Engagement (CE) suite, partnered with MSDynamicsWorld (MSDW) to boost brand visibility and deliver thought leadership without overstretching their marketing team. Through MSDW’s flexible month-to-month marketing program, they repurposed existing content into high-impact webinars and podcasts, tested new formats with minimal risk, and connected with both users and ERP-focused partners across the Dynamics ecosystem. The engagement helped drive awareness, generate leads, and open doors for strategic alliances—all while maintaining control over spend and effort.