Our New Take on Lead Nurturing and Engagement
We recently added an exciting new lead nurturing feature to the MSDynamicsWorld.com content lead program, and the early results have been both encouraging and fascinating to…
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Stand Out from the Crowd: Write Press Releases That Will Get Your Company Noticed: Part 1
As the editor of MSDynamicsWorld.com, I see my fair share of ISV press releases. From a public relations standpoint, most leave me wondering why the ISVs…
What a Reporter Wants: Write Press Releases That Will Get Your Company Noticed: Part 2
In my last post on writing press releases, I mentioned my view that a good one will have three main elements in order to resonate with…
Why We’re Always Talking About White Papers
If you’re a marketer in the Microsoft Dynamics ecosystem and you’ve talked to us about your marketing investments, chances are you’ve heard us respond to whatever…
Make Your Company Unique: Stop Selling and Become a Thought Leader
Let’s face it, as an ISV you can probably name a handful of companies whose solutions provide a similar function to yours. Your solution is good,…
Tired of Depending on Dynamics VARs? One ISV’s Effort to Adjust the Marketing Scales
Martin Olsen of eOne posted a warning shot of sorts on the eOne blog this week. Fed up with inactive resellers of his company’s solutions to…
The Keys to Effective Dynamics Content Marketing? Speedy Followup, Right Sales Expectations
Ever more ISVs are using content–white papers, case studies, and articles–to helps sell their products. The process is sometimes referred to as” content syndication.” But while…
Are You Ready to Tackle The Latest Online Marketing Techniques?
Blog, Branding, Content Marketing, Lead Generation, Marketing Automation, Messaging, Social MediaLeave a comment
Marketers can’t escape the call of the online marketing gurus – inbound marketing, outbound marketing, working the funnel, demand generation, social media b2b marketing, and so…
How Innovative Dynamics ISVs Are Turning the Old Technique of Content-Based Marketing On Its Head–And Gaining Sales Prospects in the Process
Content-based marketing is a well-established technique for software companies to showcase their expertise. Typically, an executive writes an article about a particular business challenge that his…
Is Your Online Content Paying Its Way?…Five Tips for Creating Content That Produces Sales Leads
At MSDynamicsWorld.com we see a lot of editorial content, be it news articles, columns, interviews, how-to guidance, white papers. Moreover, we get to compare the readability,…