These are challenging times for trade shows. Attendance is off at many, meaning sponsors aren’t getting the traffic they expected. Reduced traffic leads to a reduction…
The ISV CEO stood off to the side of his company’s glitzy, and costly, exhibit booth near the conclusion of a recent three-day Dynamics conference. He…
Imagine an event where you’re placed in a massive room surrounded by as many as 200 other vendors, some of whom are your competitors. Attendees are…
Dynamics conference season is winding down. That means it’s time to calculate what you got for the big bucks you invested in your sponsorships. In other…
Over the past ten years, we’ve attended many Dynamics-focused trade shows, and each year we see lots of the same exhibitors placed within massive exhibit halls,…
Are you tired of paying big bucks to sponsor Dynamics conferences where you are treated as an afterthought? So are we, which is why MSDynamicsWorld.com (MSDW)…
We hear the complaint over and over: We’re not generating enough sales leads, especially when you consider the huge amounts we spend on exhibiting at Dynamics…
As Dynamics ISVs plan their 2017 marketing strategy, the conference circuit is the elephant in the room for many of them. And for good reason: It’s…
You’re having your weekly marketing meeting, and the main question on your agenda is determining which two or three Microsoft Dynamics conferences to exhibit at from…
For ISVs that target specific segments of the Microsoft Dynamics user base, this year’s conference season is sure to be a challenge. Microsoft has shifted its…