A new digital demand gen subscription service offering continuous engagement, targeted reach, and unmatched flexibility for Microsoft ISVs and partners
November 2024 – MSDynamicsWorld.com (MSDW), the leading digital resource for news, analysis, and information on Microsoft business applications, has announced the launch of its groundbreaking Premier Monthly Engagement Program. This unique, always-on subscription service for ISVs and partners provides an unprecedented level of flexibility, efficiency, and targeted lead generation to help companies amplify their brand visibility within the Microsoft Business Applications ecosystem.
The Premier Monthly Engagement Program represents a significant evolution in digital marketing for Microsoft business application partners, offering a reliable alternative to traditional events and one-off campaigns. Designed to support companies’ needs for consistent engagement and flexible marketing options, the program allows ISVs and partners to access MSDW’s complete suite of proven digital marketing tools on a month-to-month basis.
Why the Premier Monthly Engagement Program?
ISVs and partners often face the challenge of fluctuating marketing priorities and spending heavily on traditional marketing activities that lack continuous engagement, leading to limited long-term impact. The Premier Monthly Engagement Program provides an adaptable, reliable solution by offering:
- Always-On Access: Participating ISVs and partners enjoy continuous access to a dedicated MSDW lead collection system with ABM capabilities, as well as essential marketing programs including content and video promotion, webcast and podcast campaigns, content creation services, and more. This flexibility empowers them to connect with the right audience at the optimal time, seamlessly adapting to changing business priorities.
- Low-Risk, Proven Investment: Opting for a subscription service model allows ISVs and partners to bypass the high costs and limited impact of short-term traditional marketing efforts. MSDW’s program instead spreads their marketing budget across months, quarters, or the entire year, connecting them with an engaged, targeted audience of over 100,000 Microsoft Business Applications professionals and consistently generating qualified leads.
- Complete Campaign Control: ISVs and partners can strategically schedule campaigns well in advance or adjust on-the-fly to align with product launches, new Microsoft developments, or evolving market needs. This agility empowers them to optimize their marketing strategies to maximize both reach and ROI.
“For the past 16 years, MSDW has been at the forefront of digital demand generation programs for Microsoft Business Applications ISVs and partners, constantly innovating to meet evolving market needs,” says Adam Berezin, CEO of MSDW. “Our mission on the marketing side has always been clear: to provide ISVs and partners with the most cost-effective, scalable, and precisely targeted digital demand gen programs in the industry.”
This new subscription service is a standout in the Microsoft Business Applications space, combining MSDW’s extensive experience—shaped by thousands of successful campaigns—with precise hyper-targeting capabilities that enable ISVs and partners to connect directly with their ideal audience. “There’s nothing like this service in our space right now,” says Adam Berezin, CEO of MSDW, underscoring the unmatched potential for ISVs and partners to reach their exact target audience using MSDW’s advanced and flexible digital tools. “We’ve already seen a fantastic response, with numerous companies signing up and feedback being overwhelmingly positive.”
How the Program Works
The Premier Monthly Engagement Program features two flat-fee subscription options, each offering a full range of MSDW’s digital lead generation and content services. Unlike traditional activities that require high costs for a few days of exposure, this program enables companies to maintain a steady connection with the Microsoft Business Applications community, reaching audiences continuously across months, quarters, or even the full year.
This new service is especially valuable to ISVs and partners who may face increased pressure to pivot marketing strategies at a moment’s notice. With MSDW’s expert guidance and an engaged audience, participants can achieve impactful results that adapt to their marketing needs.
Limited Enrollment for Maximum Impact
To ensure each participant receives targeted support, MSDW is limiting enrollment in the Premier Monthly Engagement Program to a select number of ISVs and partners within each solution focus area. This approach enhances each ISV and partner’s visibility, creating a focused, impactful marketing experience that yields measurable results.
The Premier Monthly Engagement Program is now open for January 2025 enrollments! ISVs and partners looking to join this service are encouraged to secure their spot before the year’s end.
About MSDynamicsWorld.com
Launched in 2008, MSDynamicsWorld.com (MSDW) is the world’s largest independent digital source for news and information in the Microsoft Business Applications ecosystem. MSDW provides its 100,000+ subscribers with original reporting, expert features, branded content, and online events related to Dynamics 365, Power Platform, and the broader Microsoft Cloud.
Additionally, MSDW is a vital marketing partner to Microsoft Business Applications ISVs and partners. Globally, these ISVs and partners leverage MSDW’s digital demand generation programs to efficiently generate targeted sales leads, strengthen thought leadership, and boost brand awareness.
For more information about MSDW’s Premier Monthly Engagement Program, please contact info@msdynamicsworld.com.
