May 9, 2014–GuidePoint Media, publisher of MSDynamicsWorld.com, the leading online news and information resource for the Microsoft Dynamics community, has joined the US Microsoft Dynamics team’s Marketing Services Bureau.
As a provider of a range of integrated marketing programs for Microsoft Dynamics ISVs and VARs, MSDynamicsWorld.com helps marketers build brand awareness, deliver a targeted message, and generate targeted leads in the Dynamics channel through opt-in interaction with tens of thousands of Dynamics users and partners. Marketing services include content-based lead generation, advertising, event sponsorships, and custom research– all delivered to highly targeted audiences according to product interests, industry, role, and other factors.
Microsoft’s Marketing Services Bureau is an elite group of vendors, specifically compiled to meet the marketing needs of Microsoft Dynamics partners. MSB vendors offer a wide variety of marketing and lead-generation services, including outbound and inbound marketing as well as consulting and content creation. Each MSB vendor must have experience with Microsoft Dynamics partners and products, and received a reference or recommendation from a Dynamics partner within the past year. Information about the Marketing Services Bureau’s value-added services can be found on PartnerSource, the secure site for Dynamics partners only.
“The US Microsoft Dynamics team is delighted to have GuidePoint Media/MSDynamicsWorld.com join the Marketing Services Bureau (MSB),” said Nicole Vandenberg, senior product marketing manager, Microsoft Dynamics ERP Volume. “Their services are a great match for the needs of Microsoft Dynamics partners and, like all MSB vendors, they have the experience and expertise of working with Microsoft Dynamics partners and products. We’re looking forward to GuidePoint Media/MSDynamicsWorld.com helping Microsoft Dynamics partners ramp up their marketing and create new business opportunities.”
Through its relationship with the MSB, GuidePoint Media will bring the full range of MSDynamicsWorld.com’s targeted marketing programs to Microsoft Dynamics partners. MSDynamicsWorld.com joins the MSB as its site continues to expand both its editorial coverage and its range of content and event-based marketing offerings. The recently launched Premium Membership program for Dynamics ISVs offer partners exclusive access to the site’s readers for promoting solutions and case studies, posting press releases, and accessing proprietary research findings. And new industry-specific newsletters are providing new, high quality content to readers based on their stated interests.
“Inclusion in the US Microsoft Dynamics team’s Marketing Service Bureau is an exciting step for our organization,” said Adam Berezin, co-founder and CEO of MSDynamicsWorld.com. “Our range of marketing and advertising services, focused on the Dynamics ERP and CRM user and partner communities, have been adding value to the marketing efforts of partners for over six years. Recognition by the MSB will help us to evolve our offerings as we continue to focus on providing the best tangible value of any marketing investment in the Microsoft Dynamics ecosystem.”
MSDynamicsWorld.com, a publication of GuidePoint Media, is an independent online news and information resource covering the Microsoft Dynamics ERP and CRM community through articles, online events, research, and vendor-supplied content. The site’s marketing and advertising offerings range from Premium Membership for Dynamics ISVs and VARs to hyper-targeted advertising, content-based lead generation, event sponsorships, targeted newsletters, and more.
