Have you ever wondered what it takes to create marketing content that actually drives business by attracting serious sales leads? There are proven methods for creating content that really does what it is supposed to do: bring in serious prospects.
We were recently joined by Maureen Joyce and Anne Saita from Twirling Tiger Media for a new webcast all about making an impact with your company’s content. Twirling Tiger is a content-creation firm that collaborates with clients to communicate their brand with clarity and impact—-one story and design at a time.
Topics of the event included:
- Why you need multiple types of content to run successful ongoing digital marketing campaigns (different media and varying focus-by criteria, like industry and title);
- Specific techniques for maximizing downloads and response to your content;
- Common pitfalls in content creation, and how to anticipate and avoid them;
- A turnkey process for easily outsourcing content creation so it gets done and comes in the way you envisioned;
- A case study that ties these approaches together.
And for more best practices for telling your company’s story, download Twirling Tiger’s expert guide, The Narrative Imperative.
